Sirius XM Holdings Inc vs VF Corp — how do they compare? Sirius XM Holdings Inc trades at $26.64 (market cap $8.87B), while VF Corp trades at $15.06 (market cap $5.71B). The key difference: Sirius XM Holdings Inc is the larger of the two by market cap, and Sirius XM Holdings Inc pays the higher dividend (4.1%). Which is the better fit depends on your goals — on Pluang, investors hold Sirius XM Holdings Inc for 102 Days and VF Corp for 65 Days on average.
| SIRI | VFC | |
|---|---|---|
Market Cap | $8.87B | $5.71B |
Volume | 4,324,672 | 8,987,330 |
Sector | Media | Consumer Cyclical |
52-Week High | $32.59 | $21.55 |
52-Week Low | $19.92 | $12.62 |
Typical Hold Time | 102 Days | 65 Days |
Enterprise Value | $18.16B | $10.00B |
Dividend Yield | 4.1% | 2.48% |
Signals from Pluang's Aura AI — not financial advice
Sirius XM (SIRI) trades at $26.67, up 2.77% today, with mixed technical signals showing neutral momentum. The stock shows attractive valuation metrics with a P/E of 10.57 and P/B of 0.75, while recent earnings have been inconsistent with two misses and one beat in the last three quarters. The company maintains solid profitability with 47.36% gross margins and positive cash flow generation, supported by recent strategic initiatives including YouTube partnerships and advertising expansion.
The investment case balances value appeal against execution risks. Analyst consensus remains bullish with a $34.43 price target (29% upside), though investors face risks from competitive pressures and inconsistent earnings performance. The company's strong cash flow and strategic partnerships provide growth catalysts, but requires monitoring of subscription trends and advertising revenue execution.
VFC trades at $15.00, up 4.31% today, showing recent volatility amid mixed earnings results. The stock maintains a bullish technical signal with strong moving average support, while fundamentals reveal declining revenue from $11.8B in 2022 to $9.5B in 2025 and negative net income of -$189.72M. Analyst consensus leans Hold with a $18.33 price target, representing 22% upside potential. Recent news highlights ongoing challenges with Vans brand performance despite strength in Outdoor segments.
VFC presents a turnaround opportunity with discounted valuation (P/S 0.61) but faces execution risks from brand-specific weaknesses. The company's deleveraging progress and dividend cut signal financial discipline, though sustained revenue growth remains critical for recovery. Near-term catalysts include Q3 2026 earnings and continued Outdoor segment momentum.
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SiriusXM Holdings is now composed of two businesses: SiriusXM and Pandora. SiriusXM transmits music, talk shows, sports, and news via its two satellite radio networks, primarily to consumers in vehicles who pay a subscription fee. The firm's radios come preinstalled on a wide range of light vehicles in the U.S. and Canada. The firm acquired Pandora Media in February 2019 via an all-stock transaction. Pandora is a streaming music platform that offers an ad-supported radio option and a paid on-demand service. Liberty Media owns 80% of SiriusXM, traded through its Liberty SiriusXM Group tracking stock.
Read more on SIRI →VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →