Shopify Inc. vs Wayfair Inc — how do they compare? Shopify Inc. trades at $167.81 (market cap $211.73B), while Wayfair Inc trades at $105.76 (market cap $14.40B). The key difference: Shopify Inc. is far larger — about 14.7× Wayfair Inc's market cap, and Shopify Inc. is more actively traded (7,146,651 versus 2,102,856). Which is the better fit depends on your goals — on Pluang, investors hold Shopify Inc. for 78 Days and Wayfair Inc for 8 Days on average.
| SHOP | W | |
|---|---|---|
Market Cap | $211.73B | $14.40B |
Volume | 7,146,651 | 2,102,856 |
Sector | Technology | Consumer Cyclical |
52-Week High | $179.01 | $119.05 |
52-Week Low | $95.40 | $57.40 |
Typical Hold Time | 78 Days | 8 Days |
Enterprise Value | $206.96B | $16.73B |
Signals from Pluang's Aura AI — not financial advice
SHOP trades at $165.94, up 0.88% with strong bullish momentum near its consensus price target of $168.63. The stock shows robust revenue growth from $5.6B in 2022 to $11.6B in 2025, with net income turning positive to $1.23B. Technical indicators show bullish moving averages but overbought RSI levels, while fundamental valuation remains elevated with P/E of 111.19. Recent developments include Shopify's AI-powered Canvas platform launch and strategic positioning in the AI commerce space.
Outlook remains positive with 67% analyst buy ratings and projected revenue growth to $13.3B in 2026. Key opportunities include merchant solutions growth and AI integration, while risks include high valuation multiples and competitive pressures from Amazon. The stock presents growth potential but requires monitoring of execution and market sentiment shifts.
Wayfair (W) trades at $105.70, up 1.18% today, with a bullish technical signal and strong analyst support. The stock shows positive earnings surprises in recent quarters, though it remains unprofitable with a net income margin of -2.49%. Revenue growth is modest, and the company maintains a solid gross profit margin of 30.05%. Recent news highlights brand expansion and upcoming Q3 2026 earnings.
The outlook is cautiously optimistic with a consensus price target of $114.13, implying upside potential. Key risks include persistent losses, high debt-to-asset ratio, and competitive pressures. Investor sentiment is positive, but profitability challenges and macroeconomic headwinds warrant careful monitoring for sustained growth.
Trailing returns across standard periods
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Latest headlines on both assets
Shopify Inc. provides a cloud-based commerce platform. The Company offers a platform for merchants to create an omni-channel experience that helps showcase the merchant's brand.
Read more on SHOP →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →