Shopify Inc. vs Vanguard Total Stock Market Index Fund ETF — how do they compare? Shopify Inc. trades at $168.43 (market cap $211.73B), while Vanguard Total Stock Market Index Fund ETF trades at $381.68 (market cap $2.30T). The key difference: Vanguard Total Stock Market Index Fund ETF is far larger — about 10.9× Shopify Inc.'s market cap, and Shopify Inc. is more actively traded (7,146,651 versus 2,982,924). Which is the better fit depends on your goals — on Pluang, investors hold Shopify Inc. for 78 Days and Vanguard Total Stock Market Index Fund ETF for 131 Days on average.
| SHOP | VTI | |
|---|---|---|
Market Cap | $211.73B | $2.30T |
Volume | 7,146,651 | 2,982,924 |
Sector | Technology | — |
52-Week High | $179.01 | $384.30 |
52-Week Low | $95.40 | $311.68 |
Typical Hold Time | 78 Days | 131 Days |
Enterprise Value | $206.96B | — |
Signals from Pluang's Aura AI — not financial advice
SHOP trades at $168.69, up 1.66% today, with strong technical momentum as moving averages signal bullish sentiment. The company shows robust revenue growth from $5.6B in 2022 to $11.56B in 2025, though recent Q4 2025 EPS missed expectations. Analyst consensus remains bullish with 67% buy ratings and a $168.63 price target, while Shopify's AI innovations like Canvas and open AI agent access position it competitively against Amazon.
Outlook: Shopify's expanding merchant solutions and AI-driven commerce tools support growth, but high valuation multiples (P/E 111.19) and overbought RSI levels pose near-term risks. Investors should weigh strong fundamentals against premium pricing and competitive pressures in the e-commerce sector.
VTI trades at $380.52, down slightly by 0.13% with a bullish technical signal from moving averages. The ETF maintains broad U.S. equity exposure across 3,500+ stocks, though concentration in top holdings remains significant. Recent news highlights long-term growth potential with $500 monthly investments since 2001 growing to approximately $876,000 according to Motley Fool (2026-10-01).
VTI offers diversified U.S. market access with low costs, suitable for long-term investors. Risks include market concentration in top holdings and broader economic sensitivity. Analyst sentiment remains positive for buy-and-hold strategies, though recent articles question the value added by small/mid-cap exposure versus S&P 500-focused alternatives.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Shopify Inc. provides a cloud-based commerce platform. The Company offers a platform for merchants to create an omni-channel experience that helps showcase the merchant's brand.
Read more on SHOP →The fund employs an indexing investment approach designed to track the performance of the index, which represents approximately 100% of the investable US stock market and includes large-, mid-, small-, and micro-cap stocks. It invests by sampling the index, meaning that it holds a broadly diversified collection of securities that, in the aggregate, approximates the full index in terms of key characteristics.
Read more on VTI →