Shopify Inc. vs Vanguard S&P 500 Growth Index Fund ETF — how do they compare? Shopify Inc. trades at $169.13 (market cap $211.73B), while Vanguard S&P 500 Growth Index Fund ETF trades at $87.27 (market cap $27.10B). The key difference: Shopify Inc. is far larger — about 7.8× Vanguard S&P 500 Growth Index Fund ETF's market cap, and Shopify Inc. is more actively traded (7,146,651 versus 1,178,312). Which is the better fit depends on your goals — on Pluang, investors hold Shopify Inc. for 78 Days and Vanguard S&P 500 Growth Index Fund ETF for 54 Days on average.
| SHOP | VOOG | |
|---|---|---|
Market Cap | $211.73B | $27.10B |
Volume | 7,146,651 | 1,178,312 |
Sector | Technology | Broad Market / Factor |
52-Week High | $179.01 | $87.81 |
52-Week Low | $95.40 | $65.32 |
Typical Hold Time | 78 Days | 54 Days |
Enterprise Value | $206.96B | — |
Signals from Pluang's Aura AI — not financial advice
SHOP trades at $168.69, up 1.66% today, with strong technical momentum as moving averages signal bullish sentiment. The company shows robust revenue growth from $5.6B in 2022 to $11.56B in 2025, though recent Q4 2025 EPS missed expectations. Analyst consensus remains bullish with 67% buy ratings and a $168.63 price target, while Shopify's AI innovations like Canvas and open AI agent access position it competitively against Amazon.
Outlook: Shopify's expanding merchant solutions and AI-driven commerce tools support growth, but high valuation multiples (P/E 111.19) and overbought RSI levels pose near-term risks. Investors should weigh strong fundamentals against premium pricing and competitive pressures in the e-commerce sector.
VOOG trades at $87.69, down slightly by 0.14% on the day, with technical indicators showing mixed signals—bullish moving averages but bearish oscillators including an overbought RSI. The ETF, tracking the S&P 500 Growth Index, has delivered strong long-term returns, with recent news highlighting institutional buying and outperformance versus peers. Key support sits at $87, resistance at $88.
Outlook remains positive for long-term growth investors given VOOG's low expense ratio and historical outperformance, though near-term risks include tech sector concentration and market volatility. The ETF's focus on large-cap growth stocks positions it well for sustained appreciation, but investors should be cautious of valuation extremes in growth segments.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Shopify Inc. provides a cloud-based commerce platform. The Company offers a platform for merchants to create an omni-channel experience that helps showcase the merchant's brand.
Read more on SHOP →VOOG is an index-based ETF that tracks the S&P 500 Growth Index, composed of the growth-oriented companies within the S&P 500. It selects constituents based on three key metrics—sales growth, the ratio of earnings change to price, and momentum—offering a highly liquid and low-cost way to capture the high-performing 'growth slice' of the broader U.S. large-cap market.
Read more on VOOG →