Compare Shopify Inc. (SHOP) vs Vanguard S&P 500 ETF (VOO) Price & Performance

Shopify Inc.Trade

Vanguard S&P 500 ETFTrade

Price performance (Past 24H)

Key statistics

Shopify Inc. vs Vanguard S&P 500 ETF — how do they compare? Shopify Inc. trades at $127.18 (market cap $172.54B), while Vanguard S&P 500 ETF trades at $702.86. The key difference: Vanguard S&P 500 ETF is trading nearer its 52-week high, Shopify Inc. nearer its low. Which is the better fit depends on your goals.

	SHOP	VOO
Market Cap	$172.54B	—
Sector	Technology	Broad Market / Factor
52-Week High	$179.01	$714.90
52-Week Low	$95.40	$580.93
Enterprise Value	$167.77B	—

View details →View details →

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Shopify Inc.

Shopify (SHOP) trades at $134.10, down 7.57% amid broader market weakness. The stock shows bearish technical signals with key support at $131 and resistance at $140. Fundamentally, revenue growth remains strong at $11.56B in 2025 with improving profitability, though valuation metrics appear elevated with a P/E of 90.6. Recent earnings show mixed results with a Q4 2025 miss but subsequent beats in 2026.

Analyst consensus remains bullish with 67% buy ratings and $167.50 price target, representing 25% upside. Key risks include premium valuation compression and competitive pressures in e-commerce infrastructure. The company's expanding B2B segment and AI integration provide growth catalysts, but investors should weigh rich multiples against execution risks.

Vanguard S&P 500 ETF

VOO trades at $704.09, down 0.56% on the day, with a neutral technical signal and bullish moving averages. Support is firm near $701, while resistance sits at $707. The ETF remains a core S&P 500 holding, with recent news highlighting its tax efficiency versus gold ETFs and strong inflows amid record ETF launches in 2026.

Long-term outlook remains positive given historical S&P 500 performance, though risks include elevated market valuations and Fed policy uncertainty. The ETF offers broad market exposure, but investors face potential volatility from macroeconomic factors and high concentration in top AI-driven companies.

Aura AI is an analytical signal, not financial advice — do your own research.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

SHOP

Shopify acquires Tailwind Labs to boost custom storefront and commerce tools for merchantsPYMNTS · 9 hours agoBullish Shopify and Etsy stocks drop sharply while broader e-commerce sector remains stable.24/7 Wall Street · 1 day agoBearish View details →

VOO

Gold ETF gains taxed at 28%, nearly double S&P 500 ETF's 15% rate, costing investors thousands more.24/7 Wall Street · 12 hours agoBearish Four ETFs combine dividend income and total return to balance retirement income and growth risks.24/7 Wall Street · 1 day agoBullish S&P 500 moves with Fed rate hike odds; key 7620 level could signal buying opportunity after September CPI.Seeking Alpha · 2 days agoNeutral View details →

About Shopify Inc.

Shopify Inc. provides a cloud-based commerce platform. The Company offers a platform for merchants to create an omni-channel experience that helps showcase the merchant's brand.

About Vanguard S&P 500 ETF

VOO is a foundational ETF that tracks the S&P 500 Index, providing exposure to 500 of the largest and most established companies in the United States. Renowned for its ultra-low expense ratio and tax efficiency, it serves as a core building block for long-term investors seeking to capture the total return of the U.S. large-cap market in a single, highly liquid vehicle.