Shopify Inc. vs Vanguard S&P 500 ETF — how do they compare? Shopify Inc. trades at $167.94 (market cap $211.73B), while Vanguard S&P 500 ETF trades at $713.08 (market cap $1.80T). The key difference: Vanguard S&P 500 ETF is far larger — about 8.5× Shopify Inc.'s market cap, and Vanguard S&P 500 ETF is trading nearer its 52-week high, Shopify Inc. nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Shopify Inc. for 78 Days and Vanguard S&P 500 ETF for 55 Days on average.
| SHOP | VOO | |
|---|---|---|
Market Cap | $211.73B | $1.80T |
Volume | 7,146,651 | 4,722,271 |
Sector | Technology | Broad Market / Factor |
52-Week High | $179.01 | $716.17 |
52-Week Low | $95.40 | $580.93 |
Typical Hold Time | 78 Days | 55 Days |
Enterprise Value | $206.96B | — |
Signals from Pluang's Aura AI — not financial advice
SHOP trades at $165.94, up 0.88% with strong bullish momentum near its consensus price target of $168.63. The stock shows robust revenue growth from $5.6B in 2022 to $11.6B in 2025, with net income turning positive to $1.23B. Technical indicators show bullish moving averages but overbought RSI levels, while fundamental valuation remains elevated with P/E of 111.19. Recent developments include Shopify's AI-powered Canvas platform launch and strategic positioning in the AI commerce space.
Outlook remains positive with 67% analyst buy ratings and projected revenue growth to $13.3B in 2026. Key opportunities include merchant solutions growth and AI integration, while risks include high valuation multiples and competitive pressures from Amazon. The stock presents growth potential but requires monitoring of execution and market sentiment shifts.
VOO trades at $714.42, down 0.24% with a mild bearish daily move. Technical indicators show a bullish moving average signal but neutral oscillators, with RSI at 75.83 suggesting potential overbought conditions. Recent news highlights the ETF's role in long-term wealth building amid expectations of slowing S&P 500 profit growth from 35% to 15% in 2027. Short interest increased 46.9% in September, indicating growing bearish bets.
The outlook remains cautiously optimistic given VOO's diversified exposure to the S&P 500, though elevated RSI and rising short interest signal near-term pressure. Key risks include macroeconomic headwinds from Fed rate hikes and projected earnings slowdown. The ETF continues to be favored for recession resilience and long-term dollar-cost averaging strategies.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Shopify Inc. provides a cloud-based commerce platform. The Company offers a platform for merchants to create an omni-channel experience that helps showcase the merchant's brand.
Read more on SHOP →VOO is a foundational ETF that tracks the S&P 500 Index, providing exposure to 500 of the largest and most established companies in the United States. Renowned for its ultra-low expense ratio and tax efficiency, it serves as a core building block for long-term investors seeking to capture the total return of the U.S. large-cap market in a single, highly liquid vehicle.
Read more on VOO →