Shopify Inc. vs Synchrony Financial — how do they compare? Shopify Inc. trades at $122.31 (market cap $161.53B), while Synchrony Financial trades at $71.7 (market cap $24.69B). The key difference: Shopify Inc. is far larger — about 6.5× Synchrony Financial's market cap, and Synchrony Financial pays a 1.63% dividend while Shopify Inc. pays none. Which is the better fit depends on your goals.
| SHOP | SYF | |
|---|---|---|
Market Cap | $161.53B | $24.69B |
Sector | Technology | Financials |
52-Week High | $179.01 | $88.47 |
52-Week Low | $95.40 | $63.78 |
Enterprise Value | $155.97B | — |
Dividend Yield | — | 1.63% |
Signals from Pluang's Aura AI — not financial advice
Shopify (SHOP) trades at $123.02, down 0.44% on the day, with a bullish technical signal from moving averages and neutral oscillators. The company reported Q1 2026 EPS of $0.36, beating expectations, and shows strong revenue growth from $5.6B in 2022 to $11.6B in 2025. Operating cash flow improved to $2.03B in 2025, while net income reached $1.23B. Analyst sentiment is positive with a consensus price target of $148.54 and 66.7% buy ratings.
Outlook remains favorable due to revenue expansion and profitability gains, but high valuation ratios like P/E of 122.04 pose risks. Key opportunities include AI integration and global growth, while competition and economic sensitivity are concerns. The stock offers upside to analyst targets if execution continues.
Synchrony Financial (SYF) trades at $73.41, down 0.29% on the day, with a bearish technical signal despite strong fundamentals. The stock shows robust profitability with a net income margin of 24.06% and ROE of 22.98%, supported by consistent earnings beats in recent quarters. Recent Q2 2026 results highlighted record purchase volume and a raised EPS outlook, though cash flow trends indicate a net outflow projection for 2026. Analyst consensus remains strongly bullish with a $86.38 price target.
The outlook for SYF is positive based on fundamental strength and analyst confidence, but near-term technical pressure and macroeconomic sensitivity pose risks. Investment appeal lies in its low P/E of 7.6 and dividend yield, though investors should monitor credit quality and interest rate impacts given its consumer lending focus.
Trailing returns across standard periods
Latest headlines on both assets
Shopify Inc. provides a cloud-based commerce platform. The Company offers a platform for merchants to create an omni-channel experience that helps showcase the merchant's brand.
Read more on SHOP →Synchrony Financial is a premier consumer financial services company and the largest provider of private-label credit cards in the United States. Spun off from GE Capital in 2014, it operates through a unique B2B2C model, embedding its financing products within the ecosystems of major partners like Amazon, Lowe’s, and PayPal. Synchrony leverages deep data analytics and a diverse multi-platform strategy—spanning retail, health, and auto—to drive customer loyalty and provide specialized credit solutions at the point of sale.
Read more on SYF →