Schwab US Dividend Equity ETF vs Tractor Supply Co — how do they compare? Schwab US Dividend Equity ETF trades at $33.12 (market cap $108.68B), while Tractor Supply Co trades at $33.5 (market cap $16.94B). The key difference: Schwab US Dividend Equity ETF is far larger — about 6.4× Tractor Supply Co's market cap, and Tractor Supply Co pays a 2.95% dividend while Schwab US Dividend Equity ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Schwab US Dividend Equity ETF for 62 Days and Tractor Supply Co for 88 Days on average.
| SCHD | TSCO | |
|---|---|---|
Market Cap | $108.68B | $16.94B |
Volume | 21,463,071 | 10,333,598 |
Sector | Broad Market / Factor | Consumer Cyclical |
52-Week High | $35.21 | $56.37 |
52-Week Low | $26.44 | $29.14 |
Typical Hold Time | 62 Days | 88 Days |
Enterprise Value | — | $23.26B |
Dividend Yield | — | 2.95% |
Signals from Pluang's Aura AI — not financial advice
SCHD trades at $32.65, down 0.61% on the day, with a bearish technical signal driven by moving averages. The ETF has outperformed the S&P 500 in 2026, with dividend growth attracting income investors. Recent news highlights its defensive tilt and quality focus amid a market pullback.
Outlook is mixed: strong dividend appeal and low fees support long-term income, but technical weakness and interest rate sensitivity pose near-term risks. Investors should weigh SCHD's consistent payout growth against potential underperformance in rising rate environments.
TSCO trades at $33.48, up 3.69% today, with a bullish technical signal from moving averages. The company reported revenue of $15.52B for 2025, with a net income margin of 6.42%, though recent quarters have seen earnings misses. Analyst consensus is a Buy with a $37.00 price target, and the company maintains a 17-year dividend growth streak, with a recent dividend declared for September 2026.
The outlook is mixed; strong fundamentals and dividend history support long-term value, but near-term risks include earnings misses and competitive pressures. The stock offers potential upside to the consensus target, but investors should weigh execution risks against the company's solid market position.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
SCHD is an ETF that tracks the Dow Jones U.S. Dividend 100 Index. It selects high-quality companies with a consistent track record of paying dividends, focusing on financial strength metrics like cash flow to total debt and return on equity, and excluding REITs. The fund aims to provide both income and capital appreciation, making it a popular choice for long-term, dividend-focused investors.
Read more on SCHD →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →