Starbucks Corp vs Wayfair Inc — how do they compare? Starbucks Corp trades at $104.5 (market cap $119.45B), while Wayfair Inc trades at $84.79 (market cap $11.58B). The key difference: Starbucks Corp is far larger — about 10.3× Wayfair Inc's market cap, and Starbucks Corp pays a 2.37% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals.
| SBUX | W | |
|---|---|---|
Market Cap | $119.45B | $11.58B |
Volume | 7,493,833 | — |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $108.37 | $119.05 |
52-Week Low | $78.46 | $56.42 |
Enterprise Value | $142.14B | $14.16B |
Dividend Yield | 2.37% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Wayfair (W) trades at $87.76, down 1.74% on the day, with a neutral technical signal and mixed earnings history. The company reported revenue of $12.46 billion in 2025 but a net loss of $313 million, reflecting a -2.41% net margin. Positive cash flow from operations of $534 million supports ongoing investments in logistics and new physical stores, as highlighted in recent Bloomberg coverage. Analyst consensus is a Moderate Buy with a $93.58 price target, suggesting modest upside from current levels.
The outlook balances growth initiatives like store expansion and AI integration against persistent profitability challenges. Key risks include high debt-to-asset ratio of 95.11% and competitive e-commerce pressures. Near-term catalyst is the Q2 2026 earnings report on August 4, 2026, where beating the $0.93 EPS expectation could drive momentum. Investors should weigh analyst optimism against fundamental headwinds in the housing market.
Trailing returns across standard periods
Latest headlines on both assets
Starbucks Corporation retails, roasts, and provides its own brand of specialty coffee. The Company operates retail locations worldwide and sells whole bean coffees through its sales group, direct response business, supermarkets, and on the world wide web. Starbucks also produces and sells bottled coffee drinks and a line of ice creams.
Read more on SBUX →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →