Starbucks Corp vs Trade Desk Inc — how do they compare? Starbucks Corp trades at $93.2 (market cap $106.26B), while Trade Desk Inc trades at $12.4 (market cap $5.83B). The key difference: Starbucks Corp is far larger — about 18.2× Trade Desk Inc's market cap, and Starbucks Corp pays a 2.7% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Starbucks Corp for 190 Days and Trade Desk Inc for 72 Days on average.
| SBUX | TTD | |
|---|---|---|
Market Cap | $106.26B | $5.83B |
Volume | 30,248,434 | 15,864,392 |
Sector | Consumer Cyclical | Media |
52-Week High | $108.55 | $54.13 |
52-Week Low | $78.46 | $11.92 |
Typical Hold Time | 190 Days | 72 Days |
Enterprise Value | $125.08B | $4.78B |
Dividend Yield | 2.7% | — |
Signals from Pluang's Aura AI — not financial advice
Starbucks (SBUX) trades at $93.58, down 2.63% amid bearish technical signals and recent store closure announcements. The company shows mixed fundamentals with a high P/E ratio of 54.09 but strong recent earnings beats. Revenue growth remains modest at $37.18B for 2025, while net income declined to $1.86B. Analyst consensus remains positive with a $115.50 price target despite ongoing restructuring challenges and geopolitical tensions in China operations.
The stock faces near-term pressure from operational restructuring but maintains long-term growth potential through international expansion and brand strength. Key risks include labor relations, Chinese market exposure, and execution of store optimization strategy. With 47% analyst buy ratings and solid dividend payments, SBUX offers value for patient investors despite current headwinds.
TTD trades at $12.09, up 1.43% on the day but remains under pressure with a bearish technical signal. Revenue grew to $2.90B in 2025, though net income margin slipped to 15.3%. Recent earnings show volatility, with a Q2 beat but Q1 miss. The stock faces stiff competition and slowing growth, reflected in negative cash flow trends and a workforce reduction announced in September 2026.
The outlook is cautious; while valuation ratios appear low, competitive threats from tech giants and declining growth pose significant risks. Analyst consensus is mixed with a $14.72 price target, but the stock's 68% YTD drop underscores investor skepticism. Upside depends on execution in connected TV and new verticals like healthcare ads.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Starbucks Corporation retails, roasts, and provides its own brand of specialty coffee. The Company operates retail locations worldwide and sells whole bean coffees through its sales group, direct response business, supermarkets, and on the world wide web. Starbucks also produces and sells bottled coffee drinks and a line of ice creams.
Read more on SBUX →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →