Starbucks Corp vs Direxion Daily 20 Year Treasury Bull 3X Shares — how do they compare? Starbucks Corp trades at $104.35 (market cap $119.45B), while Direxion Daily 20 Year Treasury Bull 3X Shares trades at $32.29. The key difference: Starbucks Corp pays a 2.37% dividend while Direxion Daily 20 Year Treasury Bull 3X Shares pays none, and Starbucks Corp is trading nearer its 52-week high, Direxion Daily 20 Year Treasury Bull 3X Shares nearer its low. Which is the better fit depends on your goals.
| SBUX | TMF | |
|---|---|---|
Market Cap | $119.45B | — |
Volume | 7,493,833 | — |
Sector | Consumer Cyclical | Leveraged / Inverse |
52-Week High | $108.37 | $44.14 |
52-Week Low | $78.46 | $31.85 |
Enterprise Value | $142.14B | — |
Dividend Yield | 2.37% | — |
Signals from Pluang's Aura AI — not financial advice
Starbucks (SBUX) trades at $104.45, down 0.99% today, near its 52-week high with a bullish technical trend. The company reported mixed quarterly earnings, beating Q1 2026 estimates but missing Q3 and Q4 2025. Revenue grew to $37.18B in 2025, though net income fell to $1.86B, reflecting margin pressures. Analysts maintain a buy consensus with a $108.86 target, citing turnaround progress and cost-saving initiatives, including AI-driven software reductions.
SBUX's outlook is cautiously optimistic, supported by traffic growth and raised 2026 guidance, but profitability remains a concern with a high P/E of 80.01. Key risks include intense competition from Luckin Coffee and macroeconomic sensitivity. Institutional sentiment is positive, with 47% buy ratings, though investors should monitor execution on margin recovery and cost efficiency targets.
TMF, the Direxion Daily 20+ Year Treasury Bull 3X ETF, trades at $32.66, down 2.07% daily. Technical indicators are bearish overall, with moving averages signaling strong selling pressure, though oscillators are neutral and short-term RSI levels suggest potential oversold conditions. The fund provides 3x daily leveraged exposure to long-term U.S. Treasuries, making it highly sensitive to interest rate movements and unsuitable for long-term holding due to daily leverage reset mechanics.
The outlook for TMF hinges entirely on the direction of long-term bond yields, with potential for sharp gains if rates fall but severe losses if they rise. It represents a high-risk, tactical instrument for short-term traders speculating on Treasury price movements, not a fundamental equity investment. Key risks include volatility decay from daily resets and macroeconomic shifts in monetary policy.
Trailing returns across standard periods
Latest headlines on both assets
Starbucks Corporation retails, roasts, and provides its own brand of specialty coffee. The Company operates retail locations worldwide and sells whole bean coffees through its sales group, direct response business, supermarkets, and on the world wide web. Starbucks also produces and sells bottled coffee drinks and a line of ice creams.
Read more on SBUX →TMF is a leveraged ETF that seeks to provide 300% (3x) of the daily performance of the ICE U.S. Treasury 20+ Year Bond Index. It is a tactical instrument used by sophisticated traders to capitalize on declining interest rates or to hedge against equity market volatility. Due to its daily reset mechanism and high expense ratio, TMF is structurally designed for short-term speculation rather than long-term buy-and-hold investing.
Read more on TMF →