Boston Beer Company Inc vs Upstart Holdings Inc — how do they compare? Boston Beer Company Inc trades at $171.2 (market cap $1.76B), while Upstart Holdings Inc trades at $24.39 (market cap $2.35B). The key difference: Upstart Holdings Inc is the larger of the two by market cap, and Boston Beer Company Inc is more actively traded (264,496 versus 4,203,337). Which is the better fit depends on your goals — on Pluang, investors hold Boston Beer Company Inc for 59 Days and Upstart Holdings Inc for 39 Days on average.
| SAM | UPST | |
|---|---|---|
Market Cap | $1.76B | $2.35B |
Volume | 264,496 | 4,203,337 |
Sector | Consumer Staples | Financials |
52-Week High | $260.05 | $52.74 |
52-Week Low | $161.08 | $22.81 |
Typical Hold Time | 59 Days | 39 Days |
Enterprise Value | $1.53B | $3.88B |
Signals from Pluang's Aura AI — not financial advice
SAM trades at $168.16, down 1.3% over the past day, with a neutral technical signal and bearish moving averages. The stock has a P/E of 22.66 and P/S of 0.94, indicating moderate valuation. Recent earnings missed expectations in Q1 and Q2 2026, but net income improved to $108.47M in 2025. The company is expanding its product portfolio with new cocktails and coolers, though volume growth remains a challenge.
The outlook is mixed: analyst consensus is a $204.44 price target with a majority hold rating, but negative net income margin and ROE highlight profitability risks. Key opportunities include brand investments and innovation, while risks involve declining volumes and cost pressures in a competitive market.
UPST trades at $24.02, up 0.67% on the day, but remains in a bearish technical trend. The company reported revenue of $1.02B for 2025 with a net income of $53.60M, marking a return to profitability after prior losses. Recent earnings have missed expectations, and cash flow from operations turned negative in 2025. Analyst sentiment is mixed with a consensus price target of $39.50, but technical indicators and recent price action near support levels reflect ongoing investor caution.
The outlook for UPST hinges on its ability to sustain revenue growth and improve earnings consistency amid a challenging credit environment. Opportunities exist if AI-driven lending gains scale, but risks include volatile cash flows, high debt levels, and sensitivity to economic cycles. The stock's current valuation leaves room for upside if execution improves, but near-term pressure persists.
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Latest headlines on both assets
Boston Beer is a leader in U.S. high-end malt beverages and adjacent categories, with strong positions in craft beer, hard cider, and hard seltzer. The firm sells an array of flavor variants and package sizes, predominantly centered around four priority brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly Hard Seltzer. Its drinks are produced in both company-owned breweries as well as through third-party contract arrangements, and while the company primarily goes to market through independent wholesalers (as mandated by law), it operates a fairly large salesforce to induce demand across the value chain (distributors, retailers, and drinkers). The preponderance of revenue is generated domestically.
Read more on SAM →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →