Compare Boston Beer Company Inc (SAM) vs ProShares Ultra Gold ETF (UGL) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Boston Beer Company Inc vs ProShares Ultra Gold ETF — how do they compare? Boston Beer Company Inc trades at $163.71 (market cap $1.67B), while ProShares Ultra Gold ETF trades at $51.33. The key difference: ProShares Ultra Gold ETF is trading nearer its 52-week high, Boston Beer Company Inc nearer its low. Which is the better fit depends on your goals.
| SAM | UGL | |
|---|---|---|
Market Cap | $1.67B | — |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $260.05 | $85.62 |
52-Week Low | $161.08 | $41.14 |
Enterprise Value | $1.44B | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
SAM trades at $162.06, down 3.98% in the last session, with a bearish technical signal and key support at $158. The stock shows mixed fundamentals: revenue is stable near $2.0B, but net income turned negative in 2026 forecasts. Recent news includes a CFO transition and marketing leadership appointment, while earnings misses in Q1 and Q2 2026 highlight operational challenges.
The outlook is cautious; analyst consensus is a Hold with a $207.33 price target, but declining volumes and negative profit margins pose risks. Upside depends on execution of new brand initiatives and cost management, while competitive pressures and weak alcohol consumption trends remain headwinds for shareholder value.
UGL shares declined 3.43% to $50.61, reflecting bearish technical momentum with the stock trading near key support levels. The technical picture shows oversold conditions with RSI at 25.52 suggesting potential near-term bounce, while moving averages indicate sustained downward pressure. Recent gold market volatility driven by inflation data and Fed policy expectations creates headwinds for gold-related equities.
The outlook remains cautious as UGL faces pressure from rising interest rate expectations and gold price volatility. Investment opportunity exists for contrarian investors given oversold technical conditions, but risks include persistent Fed hawkishness and gold price weakness. Key catalysts include upcoming inflation data and Fed policy decisions that will drive gold market direction.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Boston Beer Company Inc
Boston Beer is a leader in U.S. high-end malt beverages and adjacent categories, with strong positions in craft beer, hard cider, and hard seltzer. The firm sells an array of flavor variants and package sizes, predominantly centered around four priority brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly Hard Seltzer. Its drinks are produced in both company-owned breweries as well as through third-party contract arrangements, and while the company primarily goes to market through independent wholesalers (as mandated by law), it operates a fairly large salesforce to induce demand across the value chain (distributors, retailers, and drinkers). The preponderance of revenue is generated domestically.
Read more on SAM →About ProShares Ultra Gold ETF
UGL is a leveraged ETF that seeks daily investment results, before fees and expenses, that correspond to two times (2x) the daily performance of the Bloomberg Gold Subindex. It is a tactical tool designed for sophisticated investors to magnify short-term bullish views on gold prices through the use of futures and swap contracts, rather than holding physical bullion.
Read more on UGL →
