Boston Beer Company Inc vs TKO Group Holdings Inc — how do they compare? Boston Beer Company Inc trades at $170.75 (market cap $1.88B), while TKO Group Holdings Inc trades at $181.83 (market cap $13.70B). The key difference: TKO Group Holdings Inc is far larger — about 7.3× Boston Beer Company Inc's market cap, and TKO Group Holdings Inc pays a 1.7% dividend while Boston Beer Company Inc pays none. Which is the better fit depends on your goals.
| SAM | TKO | |
|---|---|---|
Market Cap | $1.88B | $13.70B |
Sector | Consumer Staples | Technology |
52-Week High | $260.05 | $224.96 |
52-Week Low | $161.08 | $155.61 |
Enterprise Value | $1.75B | $17.88B |
Dividend Yield | — | 1.7% |
Trailing returns across standard periods
Latest headlines on both assets
Boston Beer is a leader in U.S. high-end malt beverages and adjacent categories, with strong positions in craft beer, hard cider, and hard seltzer. The firm sells an array of flavor variants and package sizes, predominantly centered around four priority brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly Hard Seltzer. Its drinks are produced in both company-owned breweries as well as through third-party contract arrangements, and while the company primarily goes to market through independent wholesalers (as mandated by law), it operates a fairly large salesforce to induce demand across the value chain (distributors, retailers, and drinkers). The preponderance of revenue is generated domestically.
Read more on SAM →TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →