Compare Ross Stores, Inc. (ROST) vs Vital Farms Inc (VITL) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Ross Stores, Inc. vs Vital Farms Inc — how do they compare? Ross Stores, Inc. trades at $222.07 (market cap $71.94B), while Vital Farms Inc trades at $9.37 (market cap $405.27M). The key difference: Ross Stores, Inc. is far larger — about 177.5× Vital Farms Inc's market cap, and Ross Stores, Inc. pays a 0.79% dividend while Vital Farms Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Ross Stores, Inc. for 48 Days and Vital Farms Inc for 14 Days on average.
| ROST | VITL | |
|---|---|---|
Market Cap | $71.94B | $405.27M |
Volume | 2,002,519 | 1,810,837 |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $255.23 | $43.68 |
52-Week Low | $147.71 | $8.28 |
Typical Hold Time | 48 Days | 14 Days |
Enterprise Value | $72.39B | $492.28M |
Dividend Yield | 0.79% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Ross Stores (ROST) trades at $222.41, down 1.38% on the day, as technical indicators signal bearish momentum despite strong fundamental performance. The company continues to deliver robust earnings beats with Q2 2026 EPS of $2.66 exceeding expectations of $1.95, while maintaining impressive profitability metrics including 42.63% ROE and 10.85% net income margin. Recent news highlights store expansion initiatives and strong closeout supply positioning the off-price retailer to capture value-conscious consumer demand.
With analyst consensus pointing to 23% upside to the $274.14 price target and 64% buy ratings, ROST presents a compelling growth opportunity despite near-term technical weakness. Key risks include competitive pressures in discount retail and execution challenges in store expansion, but strong cash flow generation and disciplined inventory management support the bullish fundamental case.
Vital Farms (VITL) trades at $9.36, up 1.3% on the day, amid a challenging period marked by recent earnings misses and a bearish technical signal. The stock shows weak profitability with a net margin of 0.02% in 2026, though valuation ratios like P/E of 11.77 and P/S of 0.55 appear modest. Recent news highlights strategic review speculation and institutional buying interest, providing some positive sentiment against operational headwinds.
The outlook remains cautious due to earnings volatility and cash flow concerns, but analyst consensus is bullish with a $13.11 price target. Key risks include egg pricing pressure and execution challenges, while potential upside hinges on strategic moves and demand recovery for pasture-raised eggs.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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About Ross Stores, Inc.
Ross Stores is a leading American off-price apparel and home fashion retailer, operating over 1,920 stores (at the end of fiscal 2021) across the Ross Dress for Less and dd's Discounts banners. Ross offers a variety of name-brand products and targets undercutting conventional retailers' regular prices by 20%-70%. The company uses an opportunistic, flexible merchandising approach
Read more on ROST →About Vital Farms Inc
Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →
