Compare Ross Stores, Inc. (ROST) vs VF Corp (VFC) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Ross Stores, Inc. vs VF Corp — how do they compare? Ross Stores, Inc. trades at $225.21 (market cap $71.96B), while VF Corp trades at $12.94 (market cap $5.08B). The key difference: Ross Stores, Inc. is far larger — about 14.2× VF Corp's market cap, and VF Corp pays the higher dividend (2.79%). Which is the better fit depends on your goals.
| ROST | VFC | |
|---|---|---|
Market Cap | $71.96B | $5.08B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $255.23 | $21.55 |
52-Week Low | $144.67 | $12.91 |
Enterprise Value | $72.41B | $9.36B |
Dividend Yield | 0.79% | 2.79% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Ross Stores (ROST) trades at $229.31, down 0.6% on the day, amid a bearish technical signal but strong fundamental performance. The company has consistently beaten earnings estimates, with Q2 2026 EPS of $2.66 surpassing the $1.95 forecast, and raised its full-year outlook. Revenue reached $21.13B in 2025, with net income of $2.09B and robust profitability metrics, including a 42.63% ROE. Analysts maintain a bullish consensus with a $271.33 price target, though technical indicators show near-term resistance.
The outlook for ROST is positive, driven by strong execution, expanding margins, and resilient consumer demand for value retail. Investment opportunities include continued earnings growth and potential upside to analyst targets. Key risks involve macroeconomic sensitivity, competitive pressures, and any deviation from its traffic growth trajectory. The stock's valuation at a P/E of 27.73 requires sustained performance to justify further gains.
VFC trades at $13.20, down 1.86% on the day, with a bearish technical outlook despite attractive valuation metrics including a P/E of 19.13 and P/S of 0.55. Recent earnings showed mixed results with Q4 2025 beating expectations but Q1 and Q2 2026 missing estimates. The company faces challenges with Vans brand weakness offsetting strength in Outdoor brands, though management has raised fiscal 2027 sales guidance. Cash flow trends show improvement with 2026 projecting positive net cash flow of $32 million.
The investment case balances discounted valuation against execution risks. Analyst consensus leans neutral with a $17.38 price target representing 32% upside potential. Key risks include persistent Vans underperformance, consumer sentiment headwinds, and debt management challenges. The turnaround story depends on successful brand execution and margin improvement in the second half of 2026.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Ross Stores, Inc.
Ross Stores is a leading American off-price apparel and home fashion retailer, operating over 1,920 stores (at the end of fiscal 2021) across the Ross Dress for Less and dd's Discounts banners. Ross offers a variety of name-brand products and targets undercutting conventional retailers' regular prices by 20%-70%. The company uses an opportunistic, flexible merchandising approach
Read more on ROST →About VF Corp
VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →
