Ross Stores, Inc. vs ProShares UltraPro Short QQQ ETF — how do they compare? Ross Stores, Inc. trades at $233.99 (market cap $75.63B), while ProShares UltraPro Short QQQ ETF trades at $40.48. The key difference: Ross Stores, Inc. pays a 0.75% dividend while ProShares UltraPro Short QQQ ETF pays none, and Ross Stores, Inc. is trading nearer its 52-week high, ProShares UltraPro Short QQQ ETF nearer its low. Which is the better fit depends on your goals.
| ROST | SQQQ | |
|---|---|---|
Market Cap | $75.63B | — |
Sector | Consumer Cyclical | Leveraged / Inverse |
52-Week High | $240.13 | $97.60 |
52-Week Low | $134.02 | $36.31 |
Enterprise Value | $76.23B | — |
Dividend Yield | 0.75% | — |
Signals from Pluang's Aura AI — not financial advice
Ross Stores (ROST) trades at $235.78, up 1.05% today, with a bullish technical outlook supported by moving averages and recent earnings beats. The company reported strong Q1 2026 results with 21% sales growth and expanding margins, while expanding its store footprint with 47 new locations in mid-2026. Valuation metrics show a P/E of 32.93 and robust profitability with a 38.98% ROE, though the stock trades near analyst price targets.
The outlook remains positive due to consistent earnings outperformance and store expansion, but risks include high valuation multiples and competitive retail pressures. Analyst consensus is bullish with a $259 price target, suggesting moderate upside potential from current levels amid broader market volatility.
No Aura AI signal available yet.
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Latest headlines on both assets
Ross Stores is a leading American off-price apparel and home fashion retailer, operating over 1,920 stores (at the end of fiscal 2021) across the Ross Dress for Less and dd's Discounts banners. Ross offers a variety of name-brand products and targets undercutting conventional retailers' regular prices by 20%-70%. The company uses an opportunistic, flexible merchandising approach
Read more on ROST →SQQQ is a leveraged inverse ETF that seeks daily investment results, before fees and expenses, that correspond to three times the inverse (-3x) of the daily performance of the Nasdaq-100 Index. It is a tactical trading tool designed for sophisticated investors to profit from or hedge against declines in large-cap technology and growth stocks. Due to its daily reset and the effects of compounding, it is intended for short-term use and carries significant risk if held during periods of high market volatility.
Read more on SQQQ →