Rockwell Automation vs WD 40 Company — how do they compare? Rockwell Automation trades at $466.2 (market cap $51.04B), while WD 40 Company trades at $237.72 (market cap $3.22B). The key difference: Rockwell Automation is far larger — about 15.9× WD 40 Company's market cap, and WD 40 Company pays the higher dividend (1.7%). Which is the better fit depends on your goals.
| ROK | WDFC | |
|---|---|---|
Market Cap | $51.04B | $3.22B |
Sector | Industrials | Technology |
52-Week High | $495.08 | $264.91 |
52-Week Low | $328.67 | $187.52 |
Enterprise Value | $54.67B | $3.27B |
Dividend Yield | 1.2% | 1.7% |
Signals from Pluang's Aura AI — not financial advice
Rockwell Automation (ROK) trades at $464.82, up 0.64% today, with a bearish technical signal despite recent earnings beats. The stock shows strong profitability with a 48.92% gross margin and 12.45% net margin, though valuation multiples like a 47.63 P/E appear elevated. Recent news highlights growth in industrial automation and AI infrastructure partnerships, including a contract with Aalo Atomics for nuclear reactor control systems (PRNewsWire, July 16, 2026).
Outlook is mixed: analyst consensus is a Buy with a $471.71 price target, but technical indicators suggest near-term pressure. Risks include margin compression and high debt levels, while opportunities lie in automation demand and new contracts. The stock offers a dividend yield of approximately 0.6% with consistent payouts.
No Aura AI signal available yet.
Trailing returns across standard periods
Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →