Rockwell Automation vs Wayfair Inc — how do they compare? Rockwell Automation trades at $466.05 (market cap $51.04B), while Wayfair Inc trades at $84.79 (market cap $11.58B). The key difference: Rockwell Automation is far larger — about 4.4× Wayfair Inc's market cap, and Rockwell Automation pays a 1.2% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals.
| ROK | W | |
|---|---|---|
Market Cap | $51.04B | $11.58B |
Sector | Industrials | Consumer Cyclical |
52-Week High | $495.08 | $119.05 |
52-Week Low | $328.67 | $56.42 |
Enterprise Value | $54.67B | $14.16B |
Dividend Yield | 1.2% | — |
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Wayfair (W) trades at $87.76, down 1.74% on the day, with a neutral technical signal and mixed earnings history. The company reported revenue of $12.46 billion in 2025 but a net loss of $313 million, reflecting a -2.41% net margin. Positive cash flow from operations of $534 million supports ongoing investments in logistics and new physical stores, as highlighted in recent Bloomberg coverage. Analyst consensus is a Moderate Buy with a $93.58 price target, suggesting modest upside from current levels.
The outlook balances growth initiatives like store expansion and AI integration against persistent profitability challenges. Key risks include high debt-to-asset ratio of 95.11% and competitive e-commerce pressures. Near-term catalyst is the Q2 2026 earnings report on August 4, 2026, where beating the $0.93 EPS expectation could drive momentum. Investors should weigh analyst optimism against fundamental headwinds in the housing market.
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Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
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