Rockwell Automation vs Wayfair Inc — how do they compare? Rockwell Automation trades at $452 (market cap $49.64B), while Wayfair Inc trades at $103.93 (market cap $14.14B). The key difference: Rockwell Automation is far larger — about 3.5× Wayfair Inc's market cap, and Rockwell Automation pays a 1.23% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals.
| ROK | W | |
|---|---|---|
Market Cap | $49.64B | $14.14B |
Sector | Industrials | Consumer Cyclical |
52-Week High | $495.08 | $119.05 |
52-Week Low | $333.75 | $57.40 |
Enterprise Value | $52.77B | $16.47B |
Dividend Yield | 1.23% | — |
Signals from Pluang's Aura AI — not financial advice
Rockwell Automation (ROK) trades at $435.22, down 1.32% with a bearish technical signal. The company shows strong earnings momentum with three consecutive quarterly beats and raised 2026 guidance. Valuation metrics appear elevated with P/E of 41.85 and P/S of 5.6, while profitability remains solid with 13.38% net margin. Recent AI integration initiatives and institutional buying activity provide positive catalysts.
ROK presents a mixed outlook with strong operational performance offset by premium valuation. The 16.5% upside to consensus price target of $507 offers potential, but inflation pressures and competitive threats require monitoring. Current technical weakness near support at $432 creates a critical juncture for near-term direction.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →