Compare Rockwell Automation (ROK) vs Wayfair Inc (W) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Rockwell Automation vs Wayfair Inc — how do they compare? Rockwell Automation trades at $425.63 (market cap $47.32B), while Wayfair Inc trades at $100.12 (market cap $13.71B). The key difference: Rockwell Automation is far larger — about 3.5× Wayfair Inc's market cap, and Rockwell Automation pays a 1.3% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals.
| ROK | W | |
|---|---|---|
Market Cap | $47.32B | $13.71B |
Sector | Industrials | Consumer Cyclical |
52-Week High | $495.08 | $119.05 |
52-Week Low | $333.75 | $57.40 |
Enterprise Value | $50.45B | $16.05B |
Dividend Yield | 1.3% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Rockwell Automation (ROK) trades at $429.13, down 1.08% on the day, with a bearish technical signal and mixed sentiment. The company reported strong earnings beats in recent quarters, with Q2 2026 EPS of $3.49 exceeding expectations, but faces declining profit margins from 14.1% in 2023 to 10.41% in 2025. Analyst consensus is a Buy with a $514 price target, though technical indicators show resistance near $434 and support at $427.
The stock offers upside based on analyst targets and robust cash flow, but risks include margin pressure, high valuation multiples, and macroeconomic sensitivity. Institutional interest remains positive with recent investments, but investors should weigh the bearish technical trend against fundamental strengths in industrial automation demand.
Wayfair (W) trades at $99.96, up 0.53% today, with a bullish technical signal supported by moving averages and a golden cross pattern. The company reported Q2 2026 earnings of $0.95 per share, beating estimates, and revenue growth of 7.5% year-over-year, driven by U.S. demand and market share gains. However, it remains unprofitable with a net income margin of -2.49% and high debt levels. Recent news highlights expansion plans, including a 10th store opening, and positive analyst momentum.
The outlook is mixed: strong revenue growth and bullish analyst targets (consensus $125.14) suggest upside, but persistent losses, negative cash flow in 2026, and competitive pressures pose risks. Investors should weigh the company's market share gains against profitability challenges and macroeconomic sensitivity in the retail sector.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Rockwell Automation
Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →About Wayfair Inc
Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →
