Rockwell Automation vs VF Corp — how do they compare? Rockwell Automation trades at $432.38 (market cap $48.21B), while VF Corp trades at $15 (market cap $5.71B). The key difference: Rockwell Automation is far larger — about 8.4× VF Corp's market cap, and VF Corp pays the higher dividend (2.48%). Which is the better fit depends on your goals — on Pluang, investors hold Rockwell Automation for 74 Days and VF Corp for 65 Days on average.
| ROK | VFC | |
|---|---|---|
Market Cap | $48.21B | $5.71B |
Volume | 953,342 | 8,987,330 |
Sector | Industrials | Consumer Cyclical |
52-Week High | $495.08 | $21.55 |
52-Week Low | $333.75 | $12.62 |
Typical Hold Time | 74 Days | 65 Days |
Enterprise Value | $51.34B | $10.00B |
Dividend Yield | 1.27% | 2.48% |
Signals from Pluang's Aura AI — not financial advice
Rockwell Automation (ROK) trades at $432.59, down 2.11% on the day, with a bearish technical signal from moving averages and neutral oscillators. The company shows strong profitability with a 49.09% gross margin and 34.47% ROE, though net income declined to $869M in 2025. Recent news highlights leadership in industrial automation, including partnerships in AI cybersecurity and robotic platforms, supporting positive long-term demand trends.
The stock presents a mixed outlook: analyst consensus targets $489.89 (13% upside) with a majority Hold rating, but high valuation ratios (P/E 40.65) and recent earnings misses pose risks. Key opportunities include automation tailwinds from data centers and labor shortages, while execution on revenue growth and margin stabilization remains critical for shareholder value.
VFC trades at $15.00, up 4.31% today, with a bullish technical signal from moving averages and oscillators. The company reported mixed quarterly results, beating in Q4 2025 but missing in subsequent quarters, with revenue declining from $11.8B in 2022 to $9.5B in 2025. Analyst consensus is a 'Hold' with a $18.33 price target, representing 22% upside potential from current levels.
VFC faces execution challenges with Vans brand weakness offsetting strength in Outdoor segments, though valuation appears attractive with P/S of 0.61. Key risks include ongoing revenue declines, negative net income, and high debt levels. The stock offers potential upside if management's turnaround plan succeeds, but requires careful monitoring of quarterly execution.
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Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →