Rockwell Automation vs Trade Desk Inc — how do they compare? Rockwell Automation trades at $466.05 (market cap $51.04B), while Trade Desk Inc trades at $18.26 (market cap $8.76B). The key difference: Rockwell Automation is far larger — about 5.8× Trade Desk Inc's market cap, and Rockwell Automation pays a 1.2% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| ROK | TTD | |
|---|---|---|
Market Cap | $51.04B | $8.76B |
Sector | Industrials | Technology |
52-Week High | $495.08 | $89.76 |
52-Week Low | $328.67 | $17.33 |
Enterprise Value | $54.67B | $7.78B |
Dividend Yield | 1.2% | — |
Trailing returns across standard periods
Latest headlines on both assets
Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →