RLX Technology Inc vs Ross Stores, Inc. — how do they compare? RLX Technology Inc trades at $2.03 (market cap $2.52B), while Ross Stores, Inc. trades at $233.99 (market cap $75.63B). The key difference: Ross Stores, Inc. is far larger — about 30× RLX Technology Inc's market cap, and RLX Technology Inc pays the higher dividend (4.85%). Which is the better fit depends on your goals.
| RLX | ROST | |
|---|---|---|
Market Cap | $2.52B | $75.63B |
Sector | Technology | Consumer Cyclical |
52-Week High | $2.73 | $240.13 |
52-Week Low | $1.79 | $134.02 |
Enterprise Value | $1.15B | $76.23B |
Dividend Yield | 4.85% | 0.75% |
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Ross Stores (ROST) trades at $235.78, up 1.05% today, with a bullish technical outlook supported by moving averages and recent earnings beats. The company reported strong Q1 2026 results with 21% sales growth and expanding margins, while expanding its store footprint with 47 new locations in mid-2026. Valuation metrics show a P/E of 32.93 and robust profitability with a 38.98% ROE, though the stock trades near analyst price targets.
The outlook remains positive due to consistent earnings outperformance and store expansion, but risks include high valuation multiples and competitive retail pressures. Analyst consensus is bullish with a $259 price target, suggesting moderate upside potential from current levels amid broader market volatility.
Trailing returns across standard periods
Latest headlines on both assets
RLX Technology Inc. is a leading e-vapor company in China, focusing on the research, development, and sale of e-vapor products. The company primarily operates under the RELX brand, offering a range of closed-system e-vapor products designed to deliver a high-quality user experience. RLX's business model is centered on product innovation, strong brand building, and a vast distribution network across China.
Read more on RLX →Ross Stores is a leading American off-price apparel and home fashion retailer, operating over 1,920 stores (at the end of fiscal 2021) across the Ross Dress for Less and dd's Discounts banners. Ross offers a variety of name-brand products and targets undercutting conventional retailers' regular prices by 20%-70%. The company uses an opportunistic, flexible merchandising approach
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