Ralph Lauren Corp vs 22nd Century Group Inc — how do they compare? Ralph Lauren Corp trades at $375.67 (market cap $22.41B), while 22nd Century Group Inc trades at $4.25 (market cap $1.49M). The key difference: Ralph Lauren Corp is far larger — about 15040.3× 22nd Century Group Inc's market cap, and Ralph Lauren Corp pays a 0.99% dividend while 22nd Century Group Inc pays none. Which is the better fit depends on your goals.
| RL | XXII | |
|---|---|---|
Market Cap | $22.41B | $1.49M |
Sector | Consumer Cyclical | Technology |
52-Week High | $414.25 | $1.07K |
52-Week Low | $283.34 | $3.90 |
Enterprise Value | $23.35B | -$6.74M |
Dividend Yield | 0.99% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
XXII trades at $4.32, down 0.23% with bearish technical signals. The company shows negative profitability with -65.76% net income margin and -130.19% ROE, though valuation ratios appear low with P/S of 0.03. Recent corporate actions include a 20:1 reverse stock split in June 2026. The company is expanding VLN product distribution in key markets including California and New York, supported by positive FDA regulatory developments.
While analyst consensus is 75% buy-rated, fundamental challenges persist with consistent revenue declines and negative cash flow from operations. Investment opportunity lies in successful VLN brand expansion and regulatory approvals, but risks include ongoing losses, competitive tobacco market pressures, and execution uncertainty in scaling reduced-nicotine products.
Trailing returns across standard periods
Founded by designer Ralph Lauren in 1967, Ralph Lauren Corp. designs, markets, and distributes lifestyle products in North America, Europe, and Asia. Its products include apparel, footwear, eyewear, jewelry, leather goods, home products, and fragrances. The company's brands include Ralph Lauren Collection, Polo Ralph Lauren, Lauren Ralph Lauren, and Double RL. Distribution channels for Ralph Lauren include wholesale (including department stores and specialty stores), retail (including company-owned retail stores and e-commerce), and licensing.
Read more on RL →22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.
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