Rivian Automotive, Inc. vs Tractor Supply Co — how do they compare? Rivian Automotive, Inc. trades at $17.14 (market cap $25.71B), while Tractor Supply Co trades at $29.31 (market cap $15.54B). The key difference: Rivian Automotive, Inc. is the larger of the two by market cap, and Tractor Supply Co pays a 3.24% dividend while Rivian Automotive, Inc. pays none. Which is the better fit depends on your goals.
| RIVN | TSCO | |
|---|---|---|
Market Cap | $25.71B | $15.54B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $22.45 | $62.65 |
52-Week Low | $11.64 | $29.14 |
Enterprise Value | $27.45B | $21.73B |
Dividend Yield | — | 3.24% |
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Tractor Supply (TSCO) trades at $29.64, down 2.85% today, with a bearish technical outlook but solid fundamentals including 36.4% gross margins and 45.5% ROE. Recent earnings show mixed results with two misses but a strong Q2 expectation of $0.83 EPS. The company maintains stable revenue growth, reaching $15.5B in 2025, and announced a $0.24 dividend for H1-26.
Despite near-term headwinds, TSCO's strong market position and analyst consensus price target of $38.40 suggest 30% upside potential. Risks include consumer discretionary pressure and recent earnings volatility, but the stock's current valuation at 14.9x P/E presents a compelling entry point for long-term investors seeking exposure to the resilient rural lifestyle retail sector.
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Rivian Automotive, Inc. is an automotive technology company. The Company designs and manufactures vans, trucks, and sports utility vehicles, as well as offers repair and maintenance services. Rivian Automotive serves customers in North America and the United Kingdom.
Read more on RIVN →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →