ProShares Ultra QQQ ETF vs Tractor Supply Co — how do they compare? ProShares Ultra QQQ ETF trades at $89.65, while Tractor Supply Co trades at $34 (market cap $17.72B). The key difference: Tractor Supply Co pays a 2.82% dividend while ProShares Ultra QQQ ETF pays none, and ProShares Ultra QQQ ETF is trading nearer its 52-week high, Tractor Supply Co nearer its low. Which is the better fit depends on your goals.
| QLD | TSCO | |
|---|---|---|
Sector | Leveraged / Inverse | Consumer Cyclical |
52-Week High | $100.53 | $60.61 |
52-Week Low | $57.16 | $29.14 |
Market Cap | — | $17.72B |
Enterprise Value | — | $24.03B |
Dividend Yield | — | 2.82% |
Signals from Pluang's Aura AI — not financial advice
QLD (ProShares Ultra QQQ ETF) trades at $90.53, down 0.17% with a bullish technical signal from moving averages. The ETF has delivered over 10,000% total return since inception, demonstrating powerful compounding. Recent institutional buying includes 180 Wealth Advisors increasing their position by 29.4% in Q2 2026. Technical indicators show strong moving average support but neutral oscillators, with key support at $88-90 and resistance at $91-93 levels.
As a daily leveraged ETF tracking the Nasdaq-100, QLD offers amplified exposure to large-cap tech but carries inherent volatility risks. The current neutral RSI and ADX suggest consolidation near support levels. Institutional accumulation and strong historical performance support long-term growth potential, though leveraged structure requires careful risk management during market turbulence.
Tractor Supply Company (TSCO) trades at $35.29, up 0.86% today, with a bullish technical signal from moving averages but mixed oscillators. Recent quarterly earnings have missed expectations, though revenue grew to $15.52B in 2025. The company maintains a strong ROE of 39.51% and announced a $0.24 dividend for H2-26. Analyst consensus is split, with a $36.29 price target slightly above the current price.
The outlook is cautiously optimistic given TSCO's solid profitability and strategic initiatives in pet care and logistics, but risks include cyclical sales pressures and margin compression. Upside potential exists if the company meets future earnings estimates and executes its growth plans effectively.
Trailing returns across standard periods
QLD is a leveraged ETF that seeks daily investment results corresponding to 200% of the daily performance of the NASDAQ-100 Index. It achieves 2x leverage by investing in financial instruments such as swaps and is designed as a tactical trading tool for investors with a bullish (long) view on the NASDAQ-100. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.
Read more on QLD →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →