QUALCOMM, Inc. vs Yum! Brands, Inc. — how do they compare? QUALCOMM, Inc. trades at $178.5 (market cap $189.14B), while Yum! Brands, Inc. trades at $143 (market cap $38.30B). The key difference: QUALCOMM, Inc. is far larger — about 4.9× Yum! Brands, Inc.'s market cap, and Yum! Brands, Inc. pays the higher dividend (2.14%). Which is the better fit depends on your goals — on Pluang, investors hold QUALCOMM, Inc. for 87 Days and Yum! Brands, Inc. for 132 Days on average.
| QCOM | YUM | |
|---|---|---|
Market Cap | $189.14B | $38.30B |
Volume | 7,874,672 | 2,335,922 |
Sector | Technology | Consumer Cyclical |
52-Week High | $251.10 | $168.16 |
52-Week Low | $124.07 | $135.77 |
Typical Hold Time | 87 Days | 132 Days |
Enterprise Value | $196.10B | $49.90B |
Dividend Yield | 2.08% | 2.14% |
Signals from Pluang's Aura AI — not financial advice
Qualcomm (QCOM) trades at $176.01, down 2.79% on the day, with a bearish technical signal but strong fundamentals including 21.01% net income margin and 33.75% ROE. Recent earnings show mixed results with Q2 2026 missing expectations, while the company benefits from diversification into AI data centers and automotive sectors. Analyst consensus price target stands at $204.48, representing 16% upside potential from current levels.
The stock presents a compelling opportunity with reasonable valuation (P/E 20.24) and transformative AI partnerships, particularly the Amazon AWS deal offering up to $60 billion in potential revenue. Key risks include smartphone market dependence and competitive pressures in AI chips. Wall Street sentiment leans positive with 43% buy ratings despite recent technical weakness.
YUM Brands trades at $143.00, up 2.26% with a bullish technical signal despite mixed moving averages. The company shows strong fundamentals with $8.21B revenue, 25.4% net margin, and consistent earnings beats. Recent developments include the Pizza Hut sale completion and KFC's new Open House concept testing. Cash flow remains positive with $115M net inflow in 2025, though high debt levels at $11.25B warrant monitoring.
YUM presents a compelling opportunity with analyst consensus target of $170.44 (19% upside) and 39% buy ratings. Strong franchise model and dividend growth (9 consecutive years) support investment case, but elevated debt and consumer spending sensitivity pose risks. The stock offers value at 17.68 P/E with potential from brand innovation and market expansion.
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Qualcomm develops and licenses wireless technology and designs chips for smartphones. The company's key patents revolve around CDMA and OFDMA technologies, which are standards in wireless communications that are the backbone of all 3G and 4G networks. The firm is a leader in 5G network technology as well. Qualcomm's IP is licensed by virtually all wireless device makers. The firm is also the world's largest wireless chip vendor, supplying nearly every premier handset maker with leading-edge processors. Qualcomm also sells RF-front end modules into smartphones and chips into automotive and Internet of Things markets.
Read more on QCOM →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
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