QUALCOMM, Inc. vs Under Armour Inc Class A — how do they compare? QUALCOMM, Inc. trades at $178.5 (market cap $189.14B), while Under Armour Inc Class A trades at $4.92 (market cap $2.05B). The key difference: QUALCOMM, Inc. is far larger — about 92.3× Under Armour Inc Class A's market cap, and QUALCOMM, Inc. pays a 2.08% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals — on Pluang, investors hold QUALCOMM, Inc. for 87 Days and Under Armour Inc Class A for 99 Days on average.
| QCOM | UAA | |
|---|---|---|
Market Cap | $189.14B | $2.05B |
Volume | 7,874,672 | 13,461,776 |
Sector | Technology | Consumer Cyclical |
52-Week High | $251.10 | $8.14 |
52-Week Low | $124.07 | $4.17 |
Typical Hold Time | 87 Days | 99 Days |
Enterprise Value | $196.10B | $3.03B |
Dividend Yield | 2.08% | — |
Signals from Pluang's Aura AI — not financial advice
Qualcomm (QCOM) trades at $176.01, down 2.79% on the day, with a bearish technical signal but strong fundamentals including 21.01% net income margin and 33.75% ROE. Recent earnings show mixed results with Q2 2026 missing expectations, while the company benefits from diversification into AI data centers and automotive sectors. Analyst consensus price target stands at $204.48, representing 16% upside potential from current levels.
The stock presents a compelling opportunity with reasonable valuation (P/E 20.24) and transformative AI partnerships, particularly the Amazon AWS deal offering up to $60 billion in potential revenue. Key risks include smartphone market dependence and competitive pressures in AI chips. Wall Street sentiment leans positive with 43% buy ratings despite recent technical weakness.
Under Armour (UAA) trades at $4.88 with no change in the latest session. The stock shows mixed signals with a bullish technical outlook but faces fundamental challenges including negative net income margin of -9.99% and declining revenue trends from $5.7B in 2024 to $5.2B in 2025. Recent earnings showed beats in Q4 2025 and Q2 2026 but a miss in Q1 2026. The company is undergoing brand transformation with product focus shifts amid softer demand.
Investment outlook remains cautious with analyst consensus at Buy (27%) but significant Hold ratings (57%). The $5.79 price target suggests 19% upside potential. Key risks include persistent revenue weakness, negative cash flow trends, and competitive pressures in the athletic apparel sector. Margin improvements offer potential upside if demand recovers.
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Latest headlines on both assets
Qualcomm develops and licenses wireless technology and designs chips for smartphones. The company's key patents revolve around CDMA and OFDMA technologies, which are standards in wireless communications that are the backbone of all 3G and 4G networks. The firm is a leader in 5G network technology as well. Qualcomm's IP is licensed by virtually all wireless device makers. The firm is also the world's largest wireless chip vendor, supplying nearly every premier handset maker with leading-edge processors. Qualcomm also sells RF-front end modules into smartphones and chips into automotive and Internet of Things markets.
Read more on QCOM →Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.
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