PayPal Holdings, Inc. vs Wix.Com Ltd — how do they compare? PayPal Holdings, Inc. trades at $55.45 (market cap $49.27B), while Wix.Com Ltd trades at $49.99 (market cap $2.14B). The key difference: PayPal Holdings, Inc. is far larger — about 23× Wix.Com Ltd's market cap, and PayPal Holdings, Inc. pays a 1% dividend while Wix.Com Ltd pays none. Which is the better fit depends on your goals.
| PYPL | WIX | |
|---|---|---|
Market Cap | $49.27B | $2.14B |
Sector | Financials | Technology |
52-Week High | $78.22 | $184.24 |
52-Week Low | $39.08 | $40.43 |
Enterprise Value | $49.33B | $1.70B |
Dividend Yield | 1% | — |
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Wix.com trades at $51.12, down 0.64% on the day, with a mixed technical outlook showing bullish moving averages but overbought RSI levels. Revenue growth remains strong, reaching $1.99B in 2025, though net income margin turned negative at -1.97%. Recent news includes product launches like Wix Headless AI integration and multiple law firm investigations into potential securities fraud following a 56% stock decline in H1 2026.
The stock presents a high-risk, high-reward profile with a consensus price target of $77.50 implying 52% upside, but faces headwinds from earnings volatility, negative equity, and legal scrutiny. Long-term growth drivers in AI and small business tools are countered by near-term execution risks and competitive pressures in the website-building space.
Trailing returns across standard periods
Latest headlines on both assets
PayPal Holdings, Inc. operates as a technology platform company that enables digital and mobile payments on behalf of consumers and merchants. The Company offers online payment solutions. PayPal Holdings serves customers worldwide.
Read more on PYPL →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →