Prudential PLC vs Trade Desk Inc — how do they compare? Prudential PLC trades at $29.47 (market cap $35.71B), while Trade Desk Inc trades at $17.57 (market cap $8.58B). The key difference: Prudential PLC is far larger — about 4.2× Trade Desk Inc's market cap, and Prudential PLC pays a 1.84% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| PUK | TTD | |
|---|---|---|
Market Cap | $35.71B | $8.58B |
Sector | Financials | Technology |
52-Week High | $33.61 | $89.76 |
52-Week Low | $24.80 | $17.33 |
Enterprise Value | $37.15B | $7.60B |
Dividend Yield | 1.84% | — |
Trailing returns across standard periods
Latest headlines on both assets
Prudential is an Asia and Africa health and life insurance business and is focused on long-term savings. The business is increasingly focusing on digital offerings and creating strong brand equity and relationships with customers of its products through these.
Read more on PUK →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →