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Compare Prudential PLC (PUK) vs Southern Company (SO) Price & Performance

Prudential PLCTrade
Southern CompanyTrade

Price performance (Past 24H)

Key statistics

Prudential PLC vs Southern Company — how do they compare? Prudential PLC trades at $24.03 (market cap $28.76B), while Southern Company trades at $86.03 (market cap $98.29B). The key difference: Southern Company is far larger — about 3.4× Prudential PLC's market cap, and Southern Company pays the higher dividend (3.56%). Which is the better fit depends on your goals — on Pluang, investors hold Prudential PLC for 119 Days and Southern Company for 12 Days on average.

PUKSO
Market Cap
$28.76B$98.29B
Volume
1,285,6515,624,994
Sector
FinancialsUtilities
52-Week High
$33.61$99.72
52-Week Low
$23.54$82.35
Typical Hold Time
119 Days12 Days
Enterprise Value
$28.30B$172.39B
Dividend Yield
2.36%3.56%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Prudential PLC

PUK trades at $23.88, down 2.93% over 24 hours, amid a bearish technical signal. The company reported strong revenue growth to $27.39B in 2025 and net income of $3.98B, with a net margin of 14.52%. Recent earnings show mixed quarterly results, with two beats and two misses versus expectations. Analyst consensus is moderately bullish, with 50% buy ratings. The firm is executing a strategic overhaul, including a $3B capital rotation plan and exiting certain markets to sharpen focus.

The outlook is cautiously optimistic given solid profitability and strategic initiatives, but near-term headwinds include earnings volatility and bearish technical indicators. Risks involve execution of the restructuring and macroeconomic pressures. The stock presents a value opportunity with a low P/E of 8.28, though investors should weigh the mixed earnings record against growth prospects.

Southern Company

No Aura AI signal available yet.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

PUK
100% Buy0% Sell
Avg holding period · 119 Days
SO
100% Buy0% Sell
Avg holding period · 12 Days

Top news

Latest headlines on both assets

About Prudential PLC

Prudential is an Asia and Africa health and life insurance business and is focused on long-term savings. The business is increasingly focusing on digital offerings and creating strong brand equity and relationships with customers of its products through these.

Read more on PUK →

About Southern Company

Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.

Read more on SO →