PubMatic Inc vs Zscaler Inc — how do they compare? PubMatic Inc trades at $18.64 (market cap $850.88M), while Zscaler Inc trades at $233.73 (market cap $35.35B). The key difference: Zscaler Inc is far larger — about 41.5× PubMatic Inc's market cap, and PubMatic Inc is trading nearer its 52-week high, Zscaler Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold PubMatic Inc for 40 Days and Zscaler Inc for 41 Days on average.
| PUBM | ZS | |
|---|---|---|
Market Cap | $850.88M | $35.35B |
Volume | 997,698 | 3,726,203 |
Sector | Technology | Technology |
52-Week High | $19.18 | $336.27 |
52-Week Low | $6.28 | $118.05 |
Typical Hold Time | 40 Days | 41 Days |
Enterprise Value | $754.01M | $33.73B |
Signals from Pluang's Aura AI — not financial advice
PUBM trades at $18.68, up 0.59% today, with a bullish technical signal supported by moving averages. The company reported a net loss of $14.46 million in 2025 despite revenue of $282.93 million, though recent quarters have shown earnings beats. Analyst sentiment is positive with a $19.89 consensus price target and 11 buy ratings. Recent news highlights AI-driven ad tech growth and leadership changes, including a new global chief revenue officer.
The outlook is cautiously optimistic given strong analyst support and technical momentum, but profitability challenges and competitive pressures in digital advertising pose risks. Revenue growth and margin improvement in higher-margin segments like mobile and CTV are key catalysts for upside, while execution risks and market volatility remain concerns.
Zscaler (ZS) trades at $216.99, up 1.61% with strong technical momentum and bullish moving averages. The company shows impressive revenue growth from $1.1B in 2022 to $2.67B in 2025, though remains unprofitable with a -1.88% net margin. Recent quarters have consistently beaten EPS expectations, and analyst sentiment remains overwhelmingly positive with 79.63% buy ratings. Key developments include AI-related bookings growth and upcoming Investor Day on October 6, 2026.
ZS presents a growth-focused opportunity with expanding cybersecurity demand and AI integration, but carries execution risks from recent executive turnover and competitive pressures. The stock trades near consensus price targets with potential upside to $298, though high valuation multiples and ongoing losses require careful monitoring of profitability improvements.
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PubMatic Inc is engaged in the digital advertising business. The company provides a specialized cloud infrastructure platform that enables real-time programmatic advertising transactions. The platform helps independent app developers and publishers to control and maximize their digital advertising businesses.
Read more on PUBM →Zscaler is a security-as-a-service firm that offers its customers cloud-delivered solutions for protecting user devices and data. The firm leverages its position in 150 colocation data centers to deliver traditionally appliance-based security functionality, such as firewalls and sandboxes, as a completely cloud-native platform. The firm focuses on large enterprise customers and offers two primary product suites: Zscaler Internet Access, which securely connects users to externally managed application and websites (such as Salesforce and Google), and Zscaler Private Access, which securely connects users to internally managed applications. Both product suites encompass a broad gamut of capabilities situated across the traditional security stack.
Read more on ZS →