PubMatic Inc vs Wix.Com Ltd — how do they compare? PubMatic Inc trades at $16.19 (market cap $736.54M), while Wix.Com Ltd trades at $73.87 (market cap $3.11B). The key difference: Wix.Com Ltd is far larger — about 4.2× PubMatic Inc's market cap, and PubMatic Inc is trading nearer its 52-week high, Wix.Com Ltd nearer its low. Which is the better fit depends on your goals.
| PUBM | WIX | |
|---|---|---|
Market Cap | $736.54M | $3.11B |
Sector | Technology | Technology |
52-Week High | $17.78 | $184.24 |
52-Week Low | $6.28 | $40.43 |
Enterprise Value | $639.67M | $4.18B |
Signals from Pluang's Aura AI — not financial advice
PUBM trades at $16.29, down 1.27% on the day, with a bullish technical signal supported by moving averages and recent crossing above the 20-day average. The company reported Q2 2026 revenue growth of 10.5% year-over-year and an EPS beat, driven by mobile app and CTV segments. Analyst consensus is strongly positive with 11 buy ratings and a $20.83 price target, implying 28% upside from current levels.
The outlook is cautiously optimistic given strong revenue momentum and AI product adoption, but negative net margins and high P/E of 132 pose valuation risks. Key catalysts include continued execution in high-margin segments and leadership transitions, while competitive pressures and macroeconomic headwinds remain concerns for sustained profitability.
WIX trades at $72.72, down 4.58% amid technical bearish signals and multiple securities class action lawsuits. The company shows revenue growth to $1.99B in 2025 but faces profitability challenges with a negative net income margin of -8.19%. Recent earnings were mixed with Q1 2026 missing expectations while Q2 2026 beat estimates. Cash flow trends show operational strength but significant investing outflows.
Analyst consensus remains positive with 63% buy ratings and $73.36 price target, but legal risks and competitive pressures create headwinds. The stock presents a high-risk opportunity with potential upside if legal issues resolve and AI product execution improves, though current technical weakness suggests caution.
Trailing returns across standard periods
PubMatic Inc is engaged in the digital advertising business. The company provides a specialized cloud infrastructure platform that enables real-time programmatic advertising transactions. The platform helps independent app developers and publishers to control and maximize their digital advertising businesses.
Read more on PUBM →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →