Philip Morris International Inc. vs Under Armour Inc Class A — how do they compare? Philip Morris International Inc. trades at $199.45 (market cap $300.33B), while Under Armour Inc Class A trades at $4.9 (market cap $2.05B). The key difference: Philip Morris International Inc. is far larger — about 146.5× Under Armour Inc Class A's market cap, and Philip Morris International Inc. pays a 3.32% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals — on Pluang, investors hold Philip Morris International Inc. for 85 Days and Under Armour Inc Class A for 99 Days on average.
| PM | UAA | |
|---|---|---|
Market Cap | $300.33B | $2.05B |
Volume | 3,935,700 | 13,461,776 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $200.50 | $8.14 |
52-Week Low | $144.33 | $4.17 |
Typical Hold Time | 85 Days | 99 Days |
Enterprise Value | $343.44B | $3.03B |
Dividend Yield | 3.32% | — |
Signals from Pluang's Aura AI — not financial advice
Philip Morris International (PM) trades at $200.5, up 5.3% over 24 hours, with a bullish technical signal and strong earnings beats in Q1 and Q2 2026. The company shows robust fundamentals with 2025 revenue of $40.65B and net income of $11.35B, supported by a 67.48% gross margin. Recent news highlights expansion of smoke-free products like ZYN and IQOS, now over 40% of revenue, driving growth amid industry shifts.
Outlook is positive with analyst consensus at Buy (68%) and a $212.17 price target, though elevated P/E of 26.46 and regulatory risks in tobacco remain concerns. Earnings growth and smoke-free product adoption are key catalysts, but investors should monitor debt levels and competitive pressures.
Under Armour (UAA) trades at $4.88 with no change in the latest session. The stock shows mixed signals with a bullish technical outlook but faces fundamental challenges including negative net income margin of -9.99% and declining revenue trends from $5.7B in 2024 to $5.2B in 2025. Recent earnings showed beats in Q4 2025 and Q2 2026 but a miss in Q1 2026. The company is undergoing brand transformation with product focus shifts amid softer demand.
Investment outlook remains cautious with analyst consensus at Buy (27%) but significant Hold ratings (57%). The $5.79 price target suggests 19% upside potential. Key risks include persistent revenue weakness, negative cash flow trends, and competitive pressures in the athletic apparel sector. Margin improvements offer potential upside if demand recovers.
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Philip Morris International is an international tobacco company with a product portfolio primarily consisting of cigarettes and reduced-risk products, including heat-not-burn, vapor and oral nicotine products, which are sold in markets outside the United States. The company diversified away from nicotine products with the acquisition of Vectura, a provider of innovative inhaled drug delivery solutions, in 2021.
Read more on PM →Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.
Read more on UAA →