Philip Morris International Inc. vs Tencent Music Entertainment Group - ADR — how do they compare? Philip Morris International Inc. trades at $200.2 (market cap $300.33B), while Tencent Music Entertainment Group - ADR trades at $8.03 (market cap $12.92B). The key difference: Philip Morris International Inc. is far larger — about 23.2× Tencent Music Entertainment Group - ADR's market cap, and Philip Morris International Inc. pays the higher dividend (3.32%). Which is the better fit depends on your goals — on Pluang, investors hold Philip Morris International Inc. for 85 Days and Tencent Music Entertainment Group - ADR for 67 Days on average.
| PM | TME | |
|---|---|---|
Market Cap | $300.33B | $12.92B |
Volume | 3,935,700 | 2,681,529 |
Sector | Consumer Staples | Media |
52-Week High | $200.50 | $23.71 |
52-Week Low | $144.33 | $7.74 |
Typical Hold Time | 85 Days | 67 Days |
Enterprise Value | $343.44B | $10.86B |
Dividend Yield | 3.32% | 3% |
Signals from Pluang's Aura AI — not financial advice
Philip Morris International (PM) trades at $200.5, up 5.3% over 24 hours, with a bullish technical signal and strong earnings beats in Q1 and Q2 2026. The company shows robust fundamentals with 2025 revenue of $40.65B and net income of $11.35B, supported by a 67.48% gross margin. Recent news highlights expansion of smoke-free products like ZYN and IQOS, now over 40% of revenue, driving growth amid industry shifts.
Outlook is positive with analyst consensus at Buy (68%) and a $212.17 price target, though elevated P/E of 26.46 and regulatory risks in tobacco remain concerns. Earnings growth and smoke-free product adoption are key catalysts, but investors should monitor debt levels and competitive pressures.
Tencent Music Entertainment (TME) trades at $7.99, up 0.76% with bearish technical signals despite attractive valuation metrics including a P/E of 9.37 and P/S of 2.47. The company reported strong revenue growth to $32.9B in 2025 with net income reaching $11.06B, though recent quarterly earnings showed mixed results with two misses and one beat against expectations. Analyst consensus remains cautiously optimistic with a $12.50 price target representing 56% upside potential.
TME presents a compelling value opportunity with strong profitability margins and cash flow generation, though facing headwinds from intensifying competition and slowing user growth. The company's $400 million share repurchase program and recent $1 billion notes offering demonstrate financial discipline, but regulatory oversight and competitive pressures from short-form video platforms remain key risks for investors.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Philip Morris International is an international tobacco company with a product portfolio primarily consisting of cigarettes and reduced-risk products, including heat-not-burn, vapor and oral nicotine products, which are sold in markets outside the United States. The company diversified away from nicotine products with the acquisition of Vectura, a provider of innovative inhaled drug delivery solutions, in 2021.
Read more on PM →TME is the largest online music service provider in China. It was founded in 2016 with the business combination of QQ Music (founded in 2005), Kuwo Music (founded in 2005) and Kugou Music (founded in 2004) streaming platforms. Tencent is the largest shareholder of TME with over 50% shares and over 90% voting rights held. TME also provides social entertainment services, including music live audio/video broadcasts and online concert services through the three platforms mentioned above, and online karaoke through an independent platform WeSing.
Read more on TME →