Philip Morris International Inc. vs TKO Group Holdings Inc — how do they compare? Philip Morris International Inc. trades at $186.66 (market cap $289.45B), while TKO Group Holdings Inc trades at $191.08 (market cap $13.97B). The key difference: Philip Morris International Inc. is far larger — about 20.7× TKO Group Holdings Inc's market cap, and Philip Morris International Inc. pays the higher dividend (3.17%). Which is the better fit depends on your goals.
| PM | TKO | |
|---|---|---|
Market Cap | $289.45B | $13.97B |
Sector | Consumer Staples | Technology |
52-Week High | $200.17 | $224.96 |
52-Week Low | $144.33 | $176.49 |
Enterprise Value | $332.56B | $18.33B |
Dividend Yield | 3.17% | 1.65% |
Signals from Pluang's Aura AI — not financial advice
Philip Morris International (PM) trades at $185.71, up 1.74% with a bearish technical signal. Recent earnings show beats in Q1 and Q2 2026, but the company cut its 2026 profit forecast due to a $500 million impairment and cost pressures. Fundamentals remain strong with a 25.56% net margin and $11.35B net income in 2025, though high debt and illicit market growth in Europe pose risks. Analyst consensus is bullish with a $211.17 price target.
The stock offers a solid dividend and brand strength via IQOS, but faces headwinds from currency swings, energy costs, and regulatory challenges. Upside depends on execution amid margin pressure, with the current price near the low end of analyst targets suggesting cautious optimism for long-term investors.
TKO trades at $195.32, up 5.01% today, with a bullish technical outlook and strong analyst support. The stock shows solid revenue growth, with 2026 revenue projected at $5.3B, and maintains a net income margin of 4.33%. Recent news highlights media rights strength and dividend declarations, reinforcing positive sentiment.
The outlook is positive, driven by media rights monetization and earnings growth potential, though high valuation multiples and mixed quarterly earnings pose risks. Analyst consensus is strongly bullish with a $228.17 price target, indicating ~17% upside from current levels.
Trailing returns across standard periods
Latest headlines on both assets
Philip Morris International is an international tobacco company with a product portfolio primarily consisting of cigarettes and reduced-risk products, including heat-not-burn, vapor and oral nicotine products, which are sold in markets outside the United States. The company diversified away from nicotine products with the acquisition of Vectura, a provider of innovative inhaled drug delivery solutions, in 2021.
Read more on PM →TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →