Packaging Corporation of America vs VF Corp — how do they compare? Packaging Corporation of America trades at $230.51 (market cap $20.49B), while VF Corp trades at $15 (market cap $5.71B). The key difference: Packaging Corporation of America is far larger — about 3.6× VF Corp's market cap, and Packaging Corporation of America pays the higher dividend (2.61%). Which is the better fit depends on your goals — on Pluang, investors hold Packaging Corporation of America for 45 Days and VF Corp for 65 Days on average.
| PKG | VFC | |
|---|---|---|
Market Cap | $20.49B | $5.71B |
Volume | 493,499 | 8,987,330 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $257.43 | $21.55 |
52-Week Low | $191.68 | $12.62 |
Typical Hold Time | 45 Days | 65 Days |
Enterprise Value | $24.30B | $10.00B |
Dividend Yield | 2.61% | 2.48% |
Signals from Pluang's Aura AI — not financial advice
Packaging Corporation of America (PKG) trades at $229.94, up 1.18% on the day, with a bearish technical signal from moving averages. The company reported mixed quarterly earnings, with Q2 2026 beating estimates but Q4 2025 missing, while revenue grew to $9.5 billion in 2026. Analyst consensus is a Buy with a $272.43 price target, though net cash flow turned negative in 2026.
PKG offers a stable dividend and benefits from consistent packaging demand, but faces margin pressure from rising costs. The stock's valuation appears elevated with a P/E of 29.86, and negative cash flow trends pose a risk. Upside depends on cost management and execution of growth initiatives amid economic uncertainty.
VFC trades at $14.53, up 1.04% with a bullish technical signal. The company shows mixed fundamentals with declining revenue from $11.8B in 2022 to $9.5B in 2025 and negative net income of -$189.72M, though 2026 projects a return to profitability. Analyst consensus is Hold with a $18.33 price target, representing 26% upside. Recent news highlights Vans brand weakness offset by Outdoor segment strength.
The outlook remains cautious with execution risk around the Vans turnaround being the key challenge. The discounted valuation (P/S 0.61) offers potential upside if management can stabilize operations, but persistent revenue declines and recent dividend cut signal ongoing headwinds. Risk-reward appears balanced near current levels.
Trailing returns across standard periods
Packaging Corporation of America is a leading producer of containerboard and corrugated packaging products in North America. The company also produces white papers, which include printing and writing papers. PKG operates as an integrated manufacturer, with a strong focus on high-quality and sustainable packaging solutions for e-commerce, food and beverage, and other industrial and consumer markets.
Read more on PKG →VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →