PulteGroup, Inc. vs Zeta Global Holdings Corp — how do they compare? PulteGroup, Inc. trades at $126.3 (market cap $23.67B), while Zeta Global Holdings Corp trades at $21.22 (market cap $5.28B). The key difference: PulteGroup, Inc. is far larger — about 4.5× Zeta Global Holdings Corp's market cap, and PulteGroup, Inc. pays a 0.84% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals.
| PHM | ZETA | |
|---|---|---|
Market Cap | $23.67B | $5.28B |
Sector | Consumer Cyclical | Technology |
52-Week High | $142.56 | $25.24 |
52-Week Low | $110.11 | $14.55 |
Enterprise Value | $23.63B | $5.19B |
Dividend Yield | 0.84% | — |
Signals from Pluang's Aura AI — not financial advice
PulteGroup (PHM) trades at $124.26, down 1.44% over the past day, with technical indicators showing a bearish trend. The stock exhibits strong profitability with a net income margin of 12.14% and ROE of 16.18%, though recent quarters saw mixed earnings results. Valuation ratios remain attractive with a P/E of 11.91 and P/S of 1.44. Recent news highlights institutional activity and anticipation for Q2 2026 earnings, with the company expanding communities amid housing market challenges.
The outlook for PHM is cautiously optimistic, supported by solid fundamentals and a consensus price target of $146.50 implying 18% upside. Risks include margin pressure from high mortgage rates and competitive discounts. Analyst sentiment is balanced with 45% buy ratings, but investors should monitor earnings execution and housing demand trends for sustained growth.
Zeta Global (ZETA) trades at $21.34, down 1.57% on the day, with a neutral technical signal and bullish moving averages. The company reported strong revenue growth, with Q1 2026 EPS beating estimates, but remains unprofitable with a net margin of -1.61%. Recent news highlights a strategic AI partnership with Palantir, positioning Zeta for accelerated growth in marketing technology infrastructure.
The outlook is mixed: analyst consensus is strongly bullish with a $27.50 price target, but profitability concerns and margin pressure pose risks. The stock offers growth potential through AI adoption and partnerships, yet investors must weigh execution risks against transformative opportunities in a competitive sector.
Trailing returns across standard periods
Latest headlines on both assets
PulteGroup Inc is one of the largest homebuilders in the United States, operating in 40 markets across 23 states. The company mainly builds single-family detached homes (85% of unit sales) and offers products to entry-level, move-up, and active-adult buyers. PulteGroup offers homebuyers mortgage financing and title agency services through its financial services segment. The company is headquartered in Atlanta.
Read more on PHM →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →