abrdn Physical Palladium Shares ETF vs Zeta Global Holdings Corp — how do they compare? abrdn Physical Palladium Shares ETF trades at $20.92 (market cap $586.03M), while Zeta Global Holdings Corp trades at $33.08 (market cap $8.29B). The key difference: Zeta Global Holdings Corp is far larger — about 14.1× abrdn Physical Palladium Shares ETF's market cap, and Zeta Global Holdings Corp is trading nearer its 52-week high, abrdn Physical Palladium Shares ETF nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold abrdn Physical Palladium Shares ETF for 33 Days and Zeta Global Holdings Corp for 19 Days on average.
| PALL | ZETA | |
|---|---|---|
Market Cap | $586.03M | $8.29B |
Volume | 1,257,028 | 7,156,795 |
Sector | Commodities - Metals/Agriculture | Technology |
52-Week High | $37.18 | $33.74 |
52-Week Low | $20.30 | $14.55 |
Typical Hold Time | 33 Days | 19 Days |
Enterprise Value | — | $8.18B |
Signals from Pluang's Aura AI — not financial advice
PALL (Aberdeen Physical Palladium Shares ETF) trades at $20.30, down 4.47% with bearish technical signals from moving averages but bullish RSI readings. The ETF tracks palladium prices, which have declined 47% from January 2026 highs. Recent news highlights palladium's underperformance versus gold and silver, with some analysts viewing current levels as a buying opportunity given supply risks and industrial demand.
PALL presents a contrarian opportunity as palladium approaches technical support levels, though the metal faces headwinds from automotive sector volatility. The ETF's value depends entirely on palladium price movements rather than company fundamentals, creating pure commodity exposure with significant price volatility risk.
ZETA trades at $33.09, down 1.93% today, near its 52-week high. The stock shows a bullish technical trend with strong moving averages and support at $32. Fundamentally, revenue grew to $1.3B in 2025 with a gross margin of 59.48%, but net income remains negative. Recent quarters saw EPS beats, and the company is expanding internationally with a new UK hub. Analyst sentiment is positive with 12 buy ratings and a $32.40 consensus target.
The outlook is cautiously optimistic due to strong revenue growth and AI-driven customer adoption, but profitability risks persist with negative net margins and high valuation multiples. Investors should weigh growth potential against execution risks and competitive pressures in the tech services sector.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
PALL is a physically-backed ETF that tracks the spot price of palladium. It holds physical bullion in secure vaults, offering a liquid way to invest in this precious metal primarily used in automotive catalytic converters and electronics.
Read more on PALL →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →