Pure Storage vs TKO Group Holdings Inc — how do they compare? Pure Storage trades at $98.27 (market cap $33.70B), while TKO Group Holdings Inc trades at $191 (market cap $14.28B). The key difference: Pure Storage is far larger — about 2.4× TKO Group Holdings Inc's market cap, and TKO Group Holdings Inc pays a 1.62% dividend while Pure Storage pays none. Which is the better fit depends on your goals.
| P | TKO | |
|---|---|---|
Market Cap | $33.70B | $14.28B |
Sector | Technology | Technology |
52-Week High | $118.16 | $224.96 |
52-Week Low | $56.99 | $176.49 |
Enterprise Value | $32.92B | $18.64B |
Dividend Yield | — | 1.62% |
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TKO trades at $195.32, up 5.01% today, with a bullish technical outlook and strong analyst support. Recent Q2 2026 earnings showed revenue growth to $1.5 billion, though EPS missed expectations. The company benefits from media rights strength in UFC and WWE, with revenue projected to rise to $5.3 billion in 2026. Positive sentiment is driven by dividend declarations and conference participation.
The outlook is positive with a consensus price target of $228.17, implying 17% upside. Risks include earnings volatility and competitive pressures in sports entertainment. Institutional ownership trends and bullish analyst ratings (89% buy) support a favorable investment case, but investors should monitor execution on guidance.
Trailing returns across standard periods
Latest headlines on both assets
Pure Storage develops enterprise data storage and data management systems, primarily using all-flash technology. Its platform supports cloud, AI, analytics, and mission-critical application workloads.
Read more on P →TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →