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Compare ON Holding AG (ONON) vs 22nd Century Group Inc (XXII) Price & Performance

ON Holding AGTrade
22nd Century Group IncTrade

Price performance (Past 24H)

Key statistics

ON Holding AG vs 22nd Century Group Inc — how do they compare? ON Holding AG trades at $35.07 (market cap $11.38B), while 22nd Century Group Inc trades at $0.81 (market cap $621.67K). The key difference: ON Holding AG is far larger — about 18305.5× 22nd Century Group Inc's market cap, and ON Holding AG is trading nearer its 52-week high, 22nd Century Group Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold ON Holding AG for 22 Days and 22nd Century Group Inc for 32 Days on average.

ONONXXII
Market Cap
$11.38B$621.67K
Volume
13,732,87245,625
Sector
Consumer CyclicalConsumer Staples
52-Week High
$50.63$483.00
52-Week Low
$26.76$0.80
Typical Hold Time
22 Days32 Days
Enterprise Value
$10.54B-$3.69M

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

ON Holding AG

ONON stock trades at $35.09, up 5.63% with strong bullish momentum. The company demonstrates robust fundamentals with 64.82% gross margins and consistent earnings beats, including Q2 2026 EPS of $0.44 versus $0.42 expected. Recent investor day announcements of a $1 billion buyback program and ambitious 2029 targets have fueled positive sentiment. Technical indicators show bullish moving averages but overbought RSI conditions.

Outlook remains positive with analyst consensus at $42.26 target (20% upside) and 74% buy ratings. Key opportunities include premium store expansion and new sports categories, while risks involve execution on growth targets and competitive pressures in athletic footwear. The stock's current valuation at 24x P/E reflects growth expectations.

22nd Century Group Inc

XXII trades at $0.8116, down 8.96% in the last session, with a bearish technical signal from moving averages. The company shows negative profitability metrics including -76.01% net income margin and -284.5% ROE, though valuation ratios appear low with P/S of 0.08 and P/B of 0.03. Recent news highlights regulatory progress in reduced-nicotine tobacco initiatives in France and Europe.

While analyst consensus is 75% buy with a $1,240 price target suggesting significant upside, fundamental challenges persist with consecutive earnings misses and negative cash flow from operations. The stock faces execution risk in commercializing its reduced-nicotine platform amid ongoing losses.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

ONON
60% Buy40% Sell
Avg holding period · 22 Days
XXII
100% Buy0% Sell
Avg holding period · 32 Days

About ON Holding AG

ON Holding AG is a Swiss sports company primarily known for its high-performance running shoes, apparel, and accessories under the 'On' brand. The company emphasizes a blend of high-end design, proprietary cloud technology (like CloudTec cushioning), and sustainability in its products. On has rapidly gained market share globally, appealing to both competitive athletes and general consumers in the performance and lifestyle footwear segments.

Read more on ONON →

About 22nd Century Group Inc

22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.

Read more on XXII →