ON Holding AG vs Direxion Daily 20 Year Treasury Bull 3X Shares — how do they compare? ON Holding AG trades at $26.8 (market cap $8.97B), while Direxion Daily 20 Year Treasury Bull 3X Shares trades at $29.86. Which is the better fit depends on your goals.
| ONON | TMF | |
|---|---|---|
Market Cap | $8.97B | — |
Sector | Technology | Leveraged / Inverse |
52-Week High | $50.63 | $44.14 |
52-Week Low | $26.84 | $29.83 |
Enterprise Value | $8.11B | — |
Signals from Pluang's Aura AI — not financial advice
ONON trades at $27.27, down 2.57% today and 27.2% over the past month, reflecting bearish technical signals despite strong fundamentals. The company reported Q2 2026 EPS of $0.44, beating expectations of $0.42, with robust APAC growth of 43.1% and a 65% gross margin target for 2026. Recent insider buying by executives at $30.67 signals confidence amid the stock's decline.
The outlook remains mixed: strong DTC growth and margin expansion support long-term upside, but near-term risks include U.S. tariffs, wholesale restraint, and rising costs. With a consensus price target of $45.67 (67% upside), Wall Street maintains a bullish stance, though execution risks warrant caution.
TMF trades at $30.85, down 0.13% on the day, with technical indicators showing a bearish trend despite oversold RSI conditions. The ETF faces significant headwinds as highlighted by recent analysis showing substantial long-term value erosion. With key financial ratios unavailable and technical signals predominantly negative, the stock remains under pressure near critical support levels.
The outlook remains challenging given the bearish technical setup and documented performance issues. Investment opportunities appear limited without clear fundamental catalysts, while risks include continued trend deterioration and the leveraged nature of this Treasury-focused ETF amplifying volatility in changing rate environments.
Trailing returns across standard periods
Latest headlines on both assets
ON Holding AG is a Swiss sports company primarily known for its high-performance running shoes, apparel, and accessories under the 'On' brand. The company emphasizes a blend of high-end design, proprietary cloud technology (like CloudTec cushioning), and sustainability in its products. On has rapidly gained market share globally, appealing to both competitive athletes and general consumers in the performance and lifestyle footwear segments.
Read more on ONON →TMF is a leveraged ETF that seeks to provide 300% (3x) of the daily performance of the ICE U.S. Treasury 20+ Year Bond Index. It is a tactical instrument used by sophisticated traders to capitalize on declining interest rates or to hedge against equity market volatility. Due to its daily reset mechanism and high expense ratio, TMF is structurally designed for short-term speculation rather than long-term buy-and-hold investing.
Read more on TMF →