ON Holding AG vs Direxion Daily 20 Year Treasury Bull 3X Shares — how do they compare? ON Holding AG trades at $36.73 (market cap $12.41B), while Direxion Daily 20 Year Treasury Bull 3X Shares trades at $32.1. The key difference: ON Holding AG is trading nearer its 52-week high, Direxion Daily 20 Year Treasury Bull 3X Shares nearer its low. Which is the better fit depends on your goals.
| ONON | TMF | |
|---|---|---|
Market Cap | $12.41B | — |
Sector | Technology | Leveraged / Inverse |
52-Week High | $51.75 | $44.14 |
52-Week Low | $31.88 | $31.85 |
Enterprise Value | $11.73B | — |
Signals from Pluang's Aura AI — not financial advice
ONON trades at $37.65, up 1.21% today, with a bullish technical trend and strong support at $37. The company shows robust fundamentals with Q1 2026 EPS of $0.47 beating expectations, revenue of $3.01B in 2025, and a net income margin of 8.02%. Analyst sentiment is highly positive, with 76.92% recommending Buy and a consensus price target of $47.33, indicating significant upside potential from current levels.
Outlook remains favorable driven by earnings beats and margin expansion, but risks include high valuation multiples like a P/E of 40.62 and competitive pressures in the athletic apparel sector. The stock's growth trajectory hinges on sustaining innovation and market share gains amid economic uncertainties.
TMF, the Direxion Daily 20+ Year Treasury Bull 3X ETF, trades at $32.66, down 2.07% daily. Technical indicators are bearish overall, with moving averages signaling strong selling pressure, though oscillators are neutral and short-term RSI levels suggest potential oversold conditions. The fund provides 3x daily leveraged exposure to long-term U.S. Treasuries, making it highly sensitive to interest rate movements and unsuitable for long-term holding due to daily leverage reset mechanics.
The outlook for TMF hinges entirely on the direction of long-term bond yields, with potential for sharp gains if rates fall but severe losses if they rise. It represents a high-risk, tactical instrument for short-term traders speculating on Treasury price movements, not a fundamental equity investment. Key risks include volatility decay from daily resets and macroeconomic shifts in monetary policy.
Trailing returns across standard periods
ON Holding AG is a Swiss sports company primarily known for its high-performance running shoes, apparel, and accessories under the 'On' brand. The company emphasizes a blend of high-end design, proprietary cloud technology (like CloudTec cushioning), and sustainability in its products. On has rapidly gained market share globally, appealing to both competitive athletes and general consumers in the performance and lifestyle footwear segments.
Read more on ONON →TMF is a leveraged ETF that seeks to provide 300% (3x) of the daily performance of the ICE U.S. Treasury 20+ Year Bond Index. It is a tactical instrument used by sophisticated traders to capitalize on declining interest rates or to hedge against equity market volatility. Due to its daily reset mechanism and high expense ratio, TMF is structurally designed for short-term speculation rather than long-term buy-and-hold investing.
Read more on TMF →