ON Holding AG vs Tilray Brands Inc — how do they compare? ON Holding AG trades at $35.09 (market cap $11.38B), while Tilray Brands Inc trades at $3.54 (market cap $530.54M). The key difference: ON Holding AG is far larger — about 21.4× Tilray Brands Inc's market cap, and ON Holding AG is trading nearer its 52-week high, Tilray Brands Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold ON Holding AG for 22 Days and Tilray Brands Inc for 31 Days on average.
| ONON | TLRY | |
|---|---|---|
Market Cap | $11.38B | $530.54M |
Volume | 13,732,872 | 9,099,075 |
Sector | Consumer Cyclical | Health |
52-Week High | $50.63 | $17.20 |
52-Week Low | $26.76 | $3.54 |
Typical Hold Time | 22 Days | 31 Days |
Enterprise Value | $10.54B | $684.46M |
Signals from Pluang's Aura AI — not financial advice
ONON trades at $34.04, up 2.47% today, with strong bullish technical signals from moving averages and recent positive earnings momentum. The company reported Q2 2026 EPS of $0.44, beating expectations of $0.42, continuing a pattern of quarterly beats. Fundamental strength is evident with 64.82% gross margins and 23.95% ROE, while analyst consensus remains strongly bullish with a $42.26 price target representing 24% upside potential.
The outlook remains positive given strong DTC growth, premium store expansion, and a newly announced $1 billion buyback program through 2029. Key risks include competitive pressures in footwear and potential margin compression from expansion costs. The stock appears reasonably valued at 24x P/E given its growth trajectory and profitability metrics.
Tilray Brands (TLRY) trades at $3.59, down 3.36% on the day and near 52-week lows, with bearish technical indicators dominating. The company reported $821 million in revenue for 2025 but posted a massive $2.19 billion net loss due to impairment charges. Recent earnings have consistently missed expectations, though analyst consensus remains cautiously optimistic with a $65.01 price target. The stock faces significant headwinds from ongoing profitability challenges and cannabis industry volatility.
TLRY presents a high-risk opportunity with potential upside if management can achieve profitability and capitalize on cannabis reform catalysts. However, persistent losses, negative cash flow, and competitive pressures create substantial downside risk. Investors should weigh the speculative nature against potential regulatory catalysts in the coming months.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
ON Holding AG is a Swiss sports company primarily known for its high-performance running shoes, apparel, and accessories under the 'On' brand. The company emphasizes a blend of high-end design, proprietary cloud technology (like CloudTec cushioning), and sustainability in its products. On has rapidly gained market share globally, appealing to both competitive athletes and general consumers in the performance and lifestyle footwear segments.
Read more on ONON →Tilray is a Canadian company that grows and sells medical and recreational cannabis. In 2021, Aphria acquired Tilray in a reverse merger and adopted the Tilray name. Most of its sales come from Canada and international medical cannabis exports, while its U.S. business focuses on CBD products and alcohol.
Read more on TLRY →