Compare ON Holding AG (ONON) vs Global X Defense Tech ETF (SHLD) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
ON Holding AG vs Global X Defense Tech ETF — how do they compare? ON Holding AG trades at $35.09 (market cap $11.38B), while Global X Defense Tech ETF trades at $59.87 (market cap $6.29B). The key difference: ON Holding AG is the larger of the two by market cap, and ON Holding AG is trading nearer its 52-week high, Global X Defense Tech ETF nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold ON Holding AG for 22 Days and Global X Defense Tech ETF for 44 Days on average.
| ONON | SHLD | |
|---|---|---|
Market Cap | $11.38B | $6.29B |
Volume | 13,732,872 | 1,133,252 |
Sector | Consumer Cyclical | Sector/Thematic |
52-Week High | $50.63 | $78.02 |
52-Week Low | $26.76 | $58.20 |
Typical Hold Time | 22 Days | 44 Days |
Enterprise Value | $10.54B | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ONON trades at $34.04, up 2.47% today, with strong bullish technical signals from moving averages and recent positive earnings momentum. The company reported Q2 2026 EPS of $0.44, beating expectations of $0.42, continuing a pattern of quarterly beats. Fundamental strength is evident with 64.82% gross margins and 23.95% ROE, while analyst consensus remains strongly bullish with a $42.26 price target representing 24% upside potential.
The outlook remains positive given strong DTC growth, premium store expansion, and a newly announced $1 billion buyback program through 2029. Key risks include competitive pressures in footwear and potential margin compression from expansion costs. The stock appears reasonably valued at 24x P/E given its growth trajectory and profitability metrics.
SHLD (Global X Defense Tech ETF) trades at $59.19, up 0.77% today, but technical indicators show a bearish trend with moving averages signaling strong selling pressure. The ETF focuses on defense technology companies, benefiting from increased global defense spending and institutional accumulation. Recent news highlights growing investor interest as European allies push for rearmament, creating potential tailwinds for defense-focused portfolios.
The outlook remains cautiously optimistic given rising defense budgets and geopolitical tensions, though the bearish technical picture suggests near-term volatility. Investment opportunities center on exposure to cutting-edge defense innovation, while risks include political uncertainty and execution challenges in defense procurement cycles.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
About ON Holding AG
ON Holding AG is a Swiss sports company primarily known for its high-performance running shoes, apparel, and accessories under the 'On' brand. The company emphasizes a blend of high-end design, proprietary cloud technology (like CloudTec cushioning), and sustainability in its products. On has rapidly gained market share globally, appealing to both competitive athletes and general consumers in the performance and lifestyle footwear segments.
Read more on ONON →About Global X Defense Tech ETF
SHLD tracks the Global X Defense Tech Index, targeting companies that lead the technological transformation of the defense sector. It focuses on pure-play innovators in cybersecurity, artificial intelligence, robotics, and advanced military systems, excluding traditional commercial aerospace to maintain a high level of thematic purity.
Read more on SHLD →
