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Compare New York Times Co (NYT) vs YieldMax Universe Fund of Option Income ETFs (YMAX) Price & Performance

New York Times CoTrade
YieldMax Universe Fund of Option Income ETFsTrade

Price performance (Past 24H)

Key statistics

New York Times Co vs YieldMax Universe Fund of Option Income ETFs — how do they compare? New York Times Co trades at $65.95 (market cap $10.74B), while YieldMax Universe Fund of Option Income ETFs trades at $7.6 (market cap $364M). The key difference: New York Times Co is far larger — about 29.5× YieldMax Universe Fund of Option Income ETFs's market cap, and New York Times Co pays a 1.38% dividend while YieldMax Universe Fund of Option Income ETFs pays none. Which is the better fit depends on your goals — on Pluang, investors hold New York Times Co for 81 Days and YieldMax Universe Fund of Option Income ETFs for 55 Days on average.

NYTYMAX
Market Cap
$10.74B$364M
Volume
2,096,3521,181,378
Sector
MediaIncome / Options Overlay
52-Week High
$85.86$12.98
52-Week Low
$54.66$7.27
Typical Hold Time
81 Days55 Days
Enterprise Value
$10.14B—
Dividend Yield
1.38%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

New York Times Co

The New York Times Company (NYT) trades at $64.90, up 1.3% with a bearish technical signal despite strong fundamental performance. Recent earnings beats and consistent revenue growth to $2.82 billion in 2025 highlight operational strength, though a shareholder lawsuit and AI copyright disputes present headwinds. Analyst consensus is mixed with a $84 price target suggesting 29% upside from current levels.

The stock offers value through earnings growth and dividend yield, but faces sentiment pressure from legal challenges and technical indicators. Key risks include litigation outcomes and competitive pressures in digital media, while institutional ownership trends and positive cash flow generation support the investment case for patient investors.

YieldMax Universe Fund of Option Income ETFs

YMAX trades at $7.53, down 1.83% on the day, with a bearish technical signal from moving averages. The ETF maintains weekly dividend distributions but faces concerns about NAV erosion and sustainability. Recent portfolio adjustments aim to address performance issues, though the fund's structure as a fund-of-funds adds additional cost layers that impact returns.

The outlook remains cautious due to structural concerns and persistent share price decline despite high yield. Investment opportunity exists for income-focused investors willing to accept principal erosion risks, while the primary risk involves unsustainable distribution policy and compounding fees affecting long-term total returns.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

NYT
0% Buy100% Sell
Avg holding period · 81 Days
YMAX
97% Buy3% Sell
Avg holding period · 55 Days

About New York Times Co

New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.

Read more on NYT →

About YieldMax Universe Fund of Option Income ETFs

YMAX is an actively managed 'fund of funds' that provides equal-weighted exposure to the full suite of YieldMax option income ETFs. It is designed to generate high current income by aggregating the premiums from various single-stock and thematic covered call strategies, offering a diversified approach to high-yield option investing.

Read more on YMAX →