New York Times Co vs State Street PDR S&P Retail ETF — how do they compare? New York Times Co trades at $72.07 (market cap $12.09B), while State Street PDR S&P Retail ETF trades at $88.74. The key difference: New York Times Co pays a 1.23% dividend while State Street PDR S&P Retail ETF pays none, and State Street PDR S&P Retail ETF is trading nearer its 52-week high, New York Times Co nearer its low. Which is the better fit depends on your goals.
| NYT | XRT | |
|---|---|---|
Market Cap | $12.09B | — |
Sector | Media | Broad Market / Factor |
52-Week High | $85.86 | $90.88 |
52-Week Low | $51.43 | $77.28 |
Enterprise Value | $11.48B | — |
Dividend Yield | 1.23% | — |
Signals from Pluang's Aura AI — not financial advice
The New York Times Company (NYSE: NYT) trades at $74.69, down 1.63% on the day, with a bullish technical signal from moving averages and recent earnings beats. Revenue grew to $2.82 billion in 2025, with net income margin expanding to 12.17%. The stock is supported by strong cash flow from operations of $584 million and a consensus analyst price target of $78.00. Recent news includes the company's motion to quash subpoenas related to reporting on Air Force One, highlighting ongoing legal and press freedom challenges.
Outlook remains positive with consistent earnings growth and a defensive profile amid geopolitical tensions, but risks include regulatory pressures and competitive threats to digital subscriptions. The stock offers a dividend yield with the next payment scheduled for July 23, 2026. Institutional sentiment is mixed with a majority hold rating, suggesting cautious optimism for near-term appreciation toward the price target.
XRT trades at $88.94, down 0.54% today, with a bullish technical signal from moving averages and neutral oscillators. Support levels are at $87-$88, resistance at $90-$91. The ETF tracks the retail sector, which shows mixed consumer sentiment amid rising energy costs and slowing inflation. Recent retail sales growth has been positive but decelerating, with June up 0.2% after May's 1.0% gain (Census Bureau, June 2026).
Outlook is cautious due to macroeconomic pressures on consumer spending, though the ETF's diversification offers stability. Risks include inflation volatility and weak consumer confidence. Analyst sentiment is mixed, with some downgrades citing headwinds. The technical setup suggests near-term consolidation between support and resistance levels.
Trailing returns across standard periods
Latest headlines on both assets
New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.
Read more on NYT →XRT is an equal-weighted ETF that tracks the U.S. retail sector. It provides diversified exposure to apparel, automotive, and online retailers, including well-known names like Amazon, Target, and Costco.
Read more on XRT →