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Compare New York Times Co (NYT) vs Wix.Com Ltd (WIX) Price & Performance

New York Times CoTrade
Wix.Com LtdTrade

Price performance (Past 24H)

Key statistics

New York Times Co vs Wix.Com Ltd — how do they compare? New York Times Co trades at $66.32 (market cap $10.74B), while Wix.Com Ltd trades at $76.56 (market cap $3.11B). The key difference: New York Times Co is far larger — about 3.5× Wix.Com Ltd's market cap, and New York Times Co pays a 1.38% dividend while Wix.Com Ltd pays none. Which is the better fit depends on your goals — on Pluang, investors hold New York Times Co for 81 Days and Wix.Com Ltd for 62 Days on average.

NYTWIX
Market Cap
$10.74B$3.11B
Volume
2,096,352809,286
Sector
MediaTechnology
52-Week High
$85.86$145.54
52-Week Low
$54.66$40.43
Typical Hold Time
81 Days62 Days
Enterprise Value
$10.14B$4.19B
Dividend Yield
1.38%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

New York Times Co

The New York Times Company (NYT) trades at $66.60, up 2.62% today, with strong fundamental performance including consistent earnings beats and revenue growth from $2.3B in 2022 to $2.8B in 2025. Technical indicators show a bullish overall signal despite mixed moving averages, with key resistance at $67-68. The company maintains robust profitability with 13.19% net income margin and recently declared a $0.23 quarterly dividend payable October 22, 2026.

NYT presents a favorable investment case with 35% analyst buy ratings and $84 consensus price target suggesting 26% upside potential. Key opportunities include sustained digital subscription growth and AI-related legal developments, while risks involve the ongoing shareholder lawsuit alleging reporting bias and competitive pressures in digital media. The stock's current valuation at 27.75 P/E appears justified by its earnings trajectory.

Wix.Com Ltd

Wix.com (WIX) trades at $74.13, up 1.59% with mixed technical signals showing neutral overall but bullish moving averages. The company reported Q2 2026 EPS of $1.39, beating expectations, but faces negative net income margin of -8.19% despite strong revenue growth to $1.99 billion in 2025. Multiple class action lawsuits filed in September 2026 create near-term legal overhang.

Analyst consensus remains positive with 26 buy ratings and $77 price target, but investors face risks from negative cash flow trends, legal challenges, and inconsistent profitability. The stock offers growth potential if Wix can maintain revenue momentum while improving cost controls, but legal proceedings could pressure shares near-term.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

NYT
13% Buy87% Sell
Avg holding period · 81 Days
WIX
0% Buy100% Sell
Avg holding period · 62 Days

About New York Times Co

New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.

Read more on NYT →

About Wix.Com Ltd

Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.

Read more on WIX →