New York Times Co vs WD 40 Company — how do they compare? New York Times Co trades at $72.89 (market cap $12.09B), while WD 40 Company trades at $237.45 (market cap $3.19B). The key difference: New York Times Co is far larger — about 3.8× WD 40 Company's market cap, and WD 40 Company pays the higher dividend (1.72%). Which is the better fit depends on your goals.
| NYT | WDFC | |
|---|---|---|
Market Cap | $12.09B | $3.19B |
Sector | Media | Technology |
52-Week High | $85.86 | $264.91 |
52-Week Low | $51.43 | $187.52 |
Enterprise Value | $11.48B | $3.25B |
Dividend Yield | 1.23% | 1.72% |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
WDFC trades at $239.59, down 2.92% on the day, with a mixed technical picture showing bullish overall signals but bearish moving averages. The company reported strong Q2 2026 earnings of $2.33 per share, beating estimates, and maintains solid profitability with a 13.22% net income margin. Recent news highlights its brand strength and efficient operations, though some analysts see limited upside.
The outlook is balanced: earnings beats and a strong brand provide support, but high valuation multiples (P/E 36.44) and mixed analyst sentiment (71.42% hold rating) suggest cautious optimism. Key risks include margin pressure from input costs and competitive challenges, requiring careful monitoring of future earnings consistency.
Trailing returns across standard periods
New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.
Read more on NYT →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →