New York Times Co vs Vanguard Total Stock Market Index Fund ETF — how do they compare? New York Times Co trades at $66.32 (market cap $10.74B), while Vanguard Total Stock Market Index Fund ETF trades at $382.03 (market cap $2.30T). The key difference: Vanguard Total Stock Market Index Fund ETF is far larger — about 214.2× New York Times Co's market cap, and New York Times Co pays a 1.38% dividend while Vanguard Total Stock Market Index Fund ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold New York Times Co for 81 Days and Vanguard Total Stock Market Index Fund ETF for 131 Days on average.
| NYT | VTI | |
|---|---|---|
Market Cap | $10.74B | $2.30T |
Volume | 2,096,352 | 2,982,924 |
Sector | Media | — |
52-Week High | $85.86 | $384.30 |
52-Week Low | $54.66 | $311.68 |
Typical Hold Time | 81 Days | 131 Days |
Enterprise Value | $10.14B | — |
Dividend Yield | 1.38% | — |
Signals from Pluang's Aura AI — not financial advice
The New York Times Company (NYSE: NYT) trades at $65.64, up 1.14% today, with a bullish technical signal and strong fundamentals. Revenue grew from $2.3B in 2022 to $2.8B in 2025, with net income margin expanding to 12.17%. Recent earnings beats and a declared $0.23 dividend highlight operational strength, though a shareholder lawsuit presents headline risk.
Outlook is positive given consistent earnings outperformance and analyst consensus target of $84.00, implying 28% upside. Key risks include the pending lawsuit's impact on reputation and competitive pressures in digital media. Cash flow generation remains robust, supporting dividend sustainability and growth initiatives.
VTI trades at $381.82, up 0.21% today, with a bullish technical signal from moving averages and neutral oscillators. The ETF shows strong institutional interest and broad diversification across the U.S. stock market. Recent news highlights its long-term growth potential and cost efficiency, with a dividend scheduled for September 2026.
The outlook for VTI remains positive due to its low-cost structure and exposure to the entire U.S. equity market. Risks include concentration in top holdings and market volatility, but its historical performance supports a solid foundation for long-term investors seeking diversified growth.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.
Read more on NYT →The fund employs an indexing investment approach designed to track the performance of the index, which represents approximately 100% of the investable US stock market and includes large-, mid-, small-, and micro-cap stocks. It invests by sampling the index, meaning that it holds a broadly diversified collection of securities that, in the aggregate, approximates the full index in terms of key characteristics.
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