New York Times Co vs ProShares Ultra Gold ETF — how do they compare? New York Times Co trades at $63.73 (market cap $10.28B), while ProShares Ultra Gold ETF trades at $52.29. The key difference: New York Times Co pays a 1.44% dividend while ProShares Ultra Gold ETF pays none. Which is the better fit depends on your goals.
| NYT | UGL | |
|---|---|---|
Market Cap | $10.28B | — |
Sector | Media | Leveraged / Inverse |
52-Week High | $85.86 | $85.62 |
52-Week Low | $54.66 | $34.37 |
Enterprise Value | $9.67B | — |
Dividend Yield | 1.44% | — |
Signals from Pluang's Aura AI — not financial advice
The New York Times (NYT) trades at $63.93, down 1.34% amid bearish technical signals despite strong Q2 2026 earnings beats. Revenue growth continues with 2025 revenue reaching $2.82B and net income margin expanding to 12.17%. The stock faces technical pressure with RSI at oversold levels near key support at $62-63, while analyst consensus remains cautious with 65% hold ratings.
NYT demonstrates solid fundamental growth with expanding profitability and digital subscription strength, but faces near-term headwinds from slowing subscriber growth and technical weakness. The $77.50 consensus price target suggests 21% upside potential, though execution risks and competitive pressures warrant monitoring for current investors.
UGL is trading at $52.35, up 1.24% with a bullish technical signal from moving averages. The stock shows strong momentum indicators but overbought RSI readings suggest potential near-term consolidation. Recent gold market strength driven by inflation data and geopolitical tensions provides positive sector tailwinds.
The outlook remains positive given gold's safe-haven appeal amid economic uncertainty, though overbought technical conditions warrant caution. Key risks include Federal Reserve policy shifts and gold price volatility. Analyst sentiment appears constructive given the favorable gold market backdrop and institutional demand.
Trailing returns across standard periods
New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.
Read more on NYT →UGL is a leveraged ETF that seeks daily investment results, before fees and expenses, that correspond to two times (2x) the daily performance of the Bloomberg Gold Subindex. It is a tactical tool designed for sophisticated investors to magnify short-term bullish views on gold prices through the use of futures and swap contracts, rather than holding physical bullion.
Read more on UGL →