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Compare New York Times Co (NYT) vs ProShares Ultra Gold ETF (UGL) Price & Performance

New York Times CoTrade
ProShares Ultra Gold ETFTrade

Price performance (Past 24H)

Key statistics

New York Times Co vs ProShares Ultra Gold ETF — how do they compare? New York Times Co trades at $65.94 (market cap $10.74B), while ProShares Ultra Gold ETF trades at $46.3 (market cap $716.59M). The key difference: New York Times Co is far larger — about 15× ProShares Ultra Gold ETF's market cap, and New York Times Co pays a 1.38% dividend while ProShares Ultra Gold ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold New York Times Co for 81 Days and ProShares Ultra Gold ETF for 23 Days on average.

NYTUGL
Market Cap
$10.74B$716.59M
Volume
2,096,3522,592,878
Sector
MediaLeveraged / Inverse
52-Week High
$85.86$85.62
52-Week Low
$54.66$42.79
Typical Hold Time
81 Days23 Days
Enterprise Value
$10.14B—
Dividend Yield
1.38%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

New York Times Co

The New York Times Company (NYT) trades at $64.90, up 1.3% with a bearish technical signal despite strong fundamental performance. Recent earnings beats and consistent revenue growth to $2.82 billion in 2025 highlight operational strength, though a shareholder lawsuit and AI copyright disputes present headwinds. Analyst consensus is mixed with a $84 price target suggesting 29% upside from current levels.

The stock offers value through earnings growth and dividend yield, but faces sentiment pressure from legal challenges and technical indicators. Key risks include litigation outcomes and competitive pressures in digital media, while institutional ownership trends and positive cash flow generation support the investment case for patient investors.

ProShares Ultra Gold ETF

UGL trades at $46.24, up 4.07% today, but technical indicators signal a bearish trend with moving averages and ADX pointing lower. The stock faces resistance near $46 and support at $45. Financial ratios are unavailable, limiting fundamental assessment. Recent gold-related news highlights volatility from Treasury yields and Fed policy, influencing sentiment.

Outlook remains cautious due to bearish technicals and macroeconomic pressures. Risks include interest rate sensitivity and lack of financial transparency. Investors should await earnings reports for fundamental clarity amid current market uncertainty.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

NYT
0% Buy100% Sell
Avg holding period · 81 Days
UGL
100% Buy0% Sell
Avg holding period · 23 Days

About New York Times Co

New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.

Read more on NYT →

About ProShares Ultra Gold ETF

UGL is a leveraged ETF that seeks daily investment results, before fees and expenses, that correspond to two times (2x) the daily performance of the Bloomberg Gold Subindex. It is a tactical tool designed for sophisticated investors to magnify short-term bullish views on gold prices through the use of futures and swap contracts, rather than holding physical bullion.

Read more on UGL →