New York Times Co vs Under Armour Inc Class A — how do they compare? New York Times Co trades at $66.32 (market cap $10.74B), while Under Armour Inc Class A trades at $4.78 (market cap $2.07B). The key difference: New York Times Co is far larger — about 5.2× Under Armour Inc Class A's market cap, and New York Times Co pays a 1.38% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals — on Pluang, investors hold New York Times Co for 81 Days and Under Armour Inc Class A for 18 Days on average.
| NYT | UA | |
|---|---|---|
Market Cap | $10.74B | $2.07B |
Volume | 2,096,352 | 2,680,141 |
Sector | Media | Consumer Cyclical |
52-Week High | $85.86 | $7.88 |
52-Week Low | $54.66 | $3.96 |
Typical Hold Time | 81 Days | 18 Days |
Enterprise Value | $10.14B | $3.05B |
Dividend Yield | 1.38% | — |
Signals from Pluang's Aura AI — not financial advice
The New York Times Company (NYT) trades at $66.60, up 2.62% today, with strong fundamental performance including consistent earnings beats and revenue growth from $2.3B in 2022 to $2.8B in 2025. Technical indicators show a bullish overall signal despite mixed moving averages, with key resistance at $67-68. The company maintains robust profitability with 13.19% net income margin and recently declared a $0.23 quarterly dividend payable October 22, 2026.
NYT presents a favorable investment case with 35% analyst buy ratings and $84 consensus price target suggesting 26% upside potential. Key opportunities include sustained digital subscription growth and AI-related legal developments, while risks involve the ongoing shareholder lawsuit alleging reporting bias and competitive pressures in digital media. The stock's current valuation at 27.75 P/E appears justified by its earnings trajectory.
Under Armour (UA) trades at $4.74, up 0.85% with a bullish technical signal despite mixed earnings. The company faces revenue declines and negative profitability with a -9.99% net margin, though valuation metrics like P/S of 0.41 appear attractive. Recent Q2 2026 earnings beat expectations, but guidance has been lowered amid softer consumer demand.
Outlook remains challenging with significant cash burn and competitive pressures. While analyst sentiment is mixed with 39.7% buy ratings, the stock offers speculative value for turnaround investors willing to bear execution risks and ongoing revenue headwinds in the athletic apparel sector.
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New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.
Read more on NYT →Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Built on the 'technical' performance of synthetic fabrics, the company is currently undergoing a multi-year brand evolution centered on premium product innovation, operational rigor, and a renewed focus on its North American core under the guidance of founder Kevin Plank.
Read more on UA →