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Compare New York Times Co (NYT) vs Southern Company (SO) Price & Performance

New York Times CoTrade
Southern CompanyTrade

Price performance (Past 24H)

Key statistics

New York Times Co vs Southern Company — how do they compare? New York Times Co trades at $66.28 (market cap $10.47B), while Southern Company trades at $86.03 (market cap $98.29B). The key difference: Southern Company is far larger — about 9.4× New York Times Co's market cap, and Southern Company pays the higher dividend (3.56%). Which is the better fit depends on your goals — on Pluang, investors hold New York Times Co for 81 Days and Southern Company for 12 Days on average.

NYTSO
Market Cap
$10.47B$98.29B
Volume
1,998,8505,624,994
Sector
MediaUtilities
52-Week High
$85.86$99.72
52-Week Low
$54.66$82.35
Typical Hold Time
81 Days12 Days
Enterprise Value
$9.86B$172.39B
Dividend Yield
1.42%3.56%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

New York Times Co

The New York Times Company (NYT) trades at $66.60, up 3.95% over the past 24 hours, with a bearish technical signal. Recent earnings have consistently beaten expectations, with Q1 and Q2 2026 EPS exceeding forecasts. Revenue and net income have shown steady growth from 2022 to 2025, with margins improving. The company declared a quarterly dividend of $0.23 per share, payable in October 2026. Analyst consensus is a 'Hold' with a price target of $84.00, suggesting potential upside from the current price.

Outlook remains mixed; strong fundamentals and earnings beats support growth, but a shareholder lawsuit and bearish technical indicators present near-term risks. The stock offers a dividend yield, and institutional interest is present, but investors should weigh legal uncertainties and market sentiment against solid financial performance.

Southern Company

No Aura AI signal available yet.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

NYT
0% Buy100% Sell
Avg holding period · 81 Days
SO
100% Buy0% Sell
Avg holding period · 12 Days

Top news

Latest headlines on both assets

About New York Times Co

New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.

Read more on NYT →

About Southern Company

Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.

Read more on SO →